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BASEL, SWITZERLAND. 11-12 JUNE 2019.
THE BUZZ OF ART BASEL.
Members and Alumni
Thousands of artists, gallerists, collectors and enthusiasts from all over the globe flock to the Swiss cultural capital each year to soak up the buzz around Art Basel – and you could be among them, enjoying exclusive preview access, a world premiere viewing and a meet-the-artist event at this glittering gathering of the international art world.
MUNICH AND SOUTHERN BAVARIA, GERMANY. 4–6 OCTOBER 2019.
BMW i PURE IMPULSE DAY AND SCENIC DRIVE 2019.
Members and Alumni
The highlight of the BMW i Pure Impulse calendar returns to Southern Bavaria this year for the 2019 edition of the BMW i Pure Impulse Day and Scenic Drive – an event that celebrates everything BMW i Pure Impulse and its global community. For the fifth year running, this exciting event will bring together BMW i Pure Impulse members from all over the world in Southern Bavaria for a memorable weekend, including a picturesque scenic drive, top class entertainment, exquisite culinary offerings as well as insider insights into the future of BMW i.
You are invited – join us for an event that is an absolute must-do during your BMW i Pure Impulse membership: a visit to Leipzig, the birthplace of your revolutionary BMW i8. Centring around a visit to the BMW Plant Leipzig – probably the most modern and sustainable car manufacturing plant in the world – where you will receive unrivalled behind-the-scenes access to the production line and see up close where your BMW i8 was built with state-of-the-art technology – this event takes place at a magical time of year.
The Welsh word “hiraeth” describes a feeling of nostalgia and a deep yearning for home – and although there is no single good word to translate, you will get a sense for its meaning after what will be one the finest BMW i Pure Impulse scenic drives to date. Join us in Wales, where we will spend two nights at the cosy, luxurious Lake Country House Hotel and Spa in Powys in east-central Wales. This will be our starting point for a stunning scenic drive in your own BMW i8 – spend a day exploring the green beauty of the Welsh landscapes, with its ancient woodlands and moors.
REVIEW. BMW i MEETS M: REV UP YOUR DRIVING EXPERIENCE.
For guests from Austria, Belgium, Germany, Switzerland and the UK, an exciting day of driving and practising new manoeuvres with a selection of BMW M models and the BMW i8, awaited at the top-class BMW and MINI Driving Academy in Maisach.
Join us on an inspiring journey to the capital of wine – Bordeaux. Known around the world for its exquisite vintages and numerous chateaus, we will be diving deep into everything this fantastic region has to offer.
Join us for the first ever BMW i Pure Impulse scenic drive that crosses country borders. Taking off from Munich, the hometown of BMW, you will make your way south all the way to the charming, cobble-stoned Italian town of Bormio, set at 1,225 metres above sea level in what is nothing less than a spectacular route.
A real money-can’t-buy experience awaited BMW i Pure Impulse members who took a behind-the-scenes peek at the making of the latest Mahogany Session video in mid-April. Shot in a carefully selected location, this video production was staged exclusively for BMW i Pure Impulse guests in a Bicester Heritage hangar with upcoming artist Toby Johnson as the star.
The trademark whimsical and eye-catching visuals and supreme blending of Korean and European influences were much in evidence in the stunning courses served up by famed chef Choi Hyun-seok and his team at CHOI. in Seoul this spring. The total of 49 guests from Korea sipped a welcome glass of champagne on arrival, a stylish entry to chef Choi’s equally sophisticated restaurant on the similarly up-market side of Gangnam. Before the BMW i Pure Impulse members sat down to enjoy the exquisitely crafted cuisine, they were welcomed by Wolfgang Hacker, Head of Brand Management at BMW Korea.
Famous routes of Japan, alongside well-researched off-the-beaten-track roads, stunning views of snow-clad Mount Fuji, top-class hospitality and a convivial atmosphere all translated into a wonderful scenic driving experience among the lakes, mountains and hot springs of Hakone.
REVIEW. DEAL OR NO DEAL: A DAY WITH MATTHIAS SCHRANNER.
It wasn’t FBI headquarters, but the plush Sofitel Frankfurt Opera hotel where a very international group of BMW i Pure Impulse members – who had travelled from the UK, Germany, the Netherlands, Sweden, Belgium, Singapore and Canada – to learn from Matthias Schranner, CEO and founder of the Schranner Negotiation Institute and one of the best negotiators in the world.
The early morning pickup with a BMW fleet was the start of an adrenaline-fuelled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had travelled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.
A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.
A snow-filled winter wonderland and the expansive Alpine-chic reception of Das Central Hotel in Sölden welcomed BMW i8 drivers for a weekend of high-altitude driving action and James Bond style and settings.
REVIEW. IMPECCABLE ARTISTRY: MEMBERS’ DINNER AT PER SE.
An impeccable seven-course tasting menu, including “oysters and pearls” – one of celebrated chef Thomas Keller’s signature dishes –, pan-roasted scallops, Liberty Farm Pekin duck as well as a triple chocolate torte, delighted BMW i Pure Impulse members from the US and Austria during a member’s dinner at three Michelin-starred restaurant Per Se.
Fifty BMW i Pure Impulse members from the UK, Germany and Poland got to judge the judge during a visit to Mere, the restaurant of celebrity chef Monica Galletti, best known from her appearance on the UK version of MasterChef: The Professionals, and her sommelier husband David.
REVIEW. ON THE SEAFARERS’ TRAIL: LISBON SAILING ACADEMY.
While temperatures cooled across central Europe, those with a sailor’s spirit headed west for late September sun sparkling on Lisbon’s Tagus River. Arriving with a passion for the water and leaving with seafarers’ skills thanks to two days at the BMW Sailing Academy, BMW i Pure Impulse members from across Europe and North America experienced the best of the Portuguese capital.