ART IN THE HIGHLANDS.

BRAEMAR, SCOTLAND. 13-16 AUGUST 2021.

In 2021, BMW i Pure Impulse members will have the opportunity to explore the otherworldly Scottish Highlands as part of a three-night event that includes two days filled with wonderful scenic drives and a stay in the majestic Fife Arms – voted, among other accolades, Best Art Hotel in 2020 by Leading Culture Destinations.

The Fife Arms, only 15 kilometres from Balmoral Castle, within Cairngorms National Park, was once one of Queen Victoria’s hunting lodges. Following extensive renovations, the five-star hotel reopened in 2018 and now fuses the worlds of modern art and history.

Owners and world-renowned art dealers Manuela and Iwan Wirth of art gallery Hauser & Wirth enlisted the help of some of the best artisans to bring this one-of-a-kind, historic property into the 21st century. Blurring the lines between art installation, gallery and hotel, The Fife Arms has thousands of pieces of art to marvel at – some exclusively created for the hotel – which have been carefully integrated into the décor.