The BMW i Pure Impulse calendar wouldn’t be complete without BMW i Pure Impulse Day! Now in its sixth year, this popular event will return to Munich, the hometown of BMW, this September.

The weekend will kick off at the state-of-the-art BMW Welt, where you’ll meet and have the chance to speak with BMW representatives as well as fellow BMW Pure Impulse members from all over the world. Take some time to explore the space and its ‘Future Forum’ exhibition, which gives insights into the mobility of tomorrow, before enjoying a delicious dinner at the newly refurbished Bavarie – the perfect spot to watch night fall over the brand’s iconic four-cylinder building and Munich’s Olympic Park.

On Saturday, you’ll celebrate the joy of motoring during the scenic drive, the event’s undisputed highlight: together with fellow BMW i8 owners, you will embark on a journey through picturesque southern Bavaria, where you’ll enjoy views of the impressive mountains and beautiful lakes.

For lunch, you’ll get to enjoy delicious bites in a traditional setting, before heading back to Munich, where, in the evening, this year’s Pure Impulse Day will come to an end at a local favourite.

Over the course of this weekend, you will stay at the new Andaz hotel in one of Munich’s most happening neighbourhoods, Schwabing. From here, you can explore many of the city’s most famous sights, such as the Siegestor, Odeonsplatz, the English Garden and the Ludwig Maximilian University, as well as take a stroll down bustling Leopoldstraße – making this the perfect base to explore beautiful Munich.

This event includes the following benefits:

  • A two-night stay at the Andaz hotel in Schwabing in a double/twin room for one BMW i Pure Impulse member and one accompanying guest, including breakfast and parking from 11-13 September 2020.
  • A visit to the BMW Welt on the evening of 11 September 2020, including a look at the ‘Future Forum’ exhibition and scenic-drive briefing.
  • Dinner with your fellow BMW i Pure Impulse members and high-ranking BMW representatives on 11 September at the wonderful Bavarie restaurant situated inside the BMW Welt.
  • Scenic drive in your own* BMW i8 on 12 September 2020.
  • Lunch at a beautiful setting at the midway point of the drive
  • Farewell dinner

*If you would like to take part in the scenic drive but are unable to bring your own BMW i8 due to geographical restrictions, there will be a limited number of vehicles (mixed BMW fleet) available free of charge for BMW i Pure Impulse members to drive on the day. Please contact the BMW i Pure Impulse service team via email at and we will do our best to arrange a car for you so you can participate in the drive. We ask for your understanding that we cannot guarantee a vehicle.

Please note that a member participation fee of EUR 550 (incl. VAT if applicable) is payable to the organiser JI Events & Services GmbH.

Please note that an alumni participation fee of EUR 790 (incl. VAT if applicable) is payable to the organiser JI Events & Services GmbH.

Organiser: JI Events & Services GmbH, Hanns-Seidel-Platz 5, 81737 Munich

Please also note that registration for this event is on a first-come, first-served basis.

Please note that no airport/train station transfers are provided for this event.

Event Language: English/German