REVIEW. INNOVATION, INVIGORATION, INCHEON: BMW i8 ACTION IN ASIA.

INCHEON, KOREA.

The BMW Driving Center in South Korea was the setting for on-track challenges on a variety of circuits and models, while the top-quality hospitality of the nearby Nest Hotel Incheon enlivened evenings where friendships were made during this excellent driving experience.

Although the wet weather led to slippery surfaces for the drivers to get to grips with, it didn’t dampen the BMW i Pure Impulse members’ spirits during a full Saturday of driving. After all checks and the safety briefing had taken place, the morning session got underway. The guests took to a number of tracks and circuits with BMW M models including M2, M3, M4, M5 and M6 vehicles, undertaking various activities including high-speed braking, cornering and skid control.

A three-course lunch divided the two sessions, with guests returning in the afternoon to get some track time in the BMW i8 and the BMW i3. Finally, the attendees had the chance to experience the very wet and slippery track in a BMW M5 driven by a professional driver, a major highlight of the day.

Both the welcoming and final evening dinners provided a warm and relaxed setting for the truly international group of 32 guests – from Germany, the US, Poland, Hong Kong, Taiwan, Singapore, Japan and Korea – to get to know each other better.

While Isabel Theissen, Product Management BMW i, and SungHwan (Andy) Kim from BMW Korea were on site to greet the members and mingle throughout the first evening, the farewell event saw new friends talking into the evening, with many a photo taken and business cards exchanged, as they shared the highlights of this engaging driving experience.