This October, you have the unique opportunity to experience the glamour of the French coastal town Saint-Tropez and witness one of the most spectacular sailing competitions in the world from an exceptional perspective – from the water. You can follow this exciting regatta, which sees 300 yachts of every size and age compete against each year, in the front row. Afterwards, you are invited to embark on the private yacht of Leonardo Ferragamo, the owner of Nautor’s Swan Holding. You also have the exclusive opportunity to take a look at the latest BMW technologies, take current BMW models on a spin along the Côte d’Azur and get to know the incomparable BMW VISION M NEXT up close.

The ultimate highlight for every sailing enthusiast

Your trip to the French Riviera starts with the arrival at the five-star hotel Villa Marie, after a transfer with the BMW VIP Shuttle Service from Nice airport. The impressive residence is located on the hillside of Ramatuelle and close to the Bay of Pampelonne. From here, you can enjoy the view onto the Mediterranean and the beautiful sandy beaches of the French Riviera, where every year the ‘Les Voiles de Saint Tropez’ marks the end of the sailing season.

After you have fortified yourself with a delicious lunch, you proceed to the Marina of Saint-Tropez. Following an official welcome, all participants go with members of the Societé Nautique de Saint-Tropez onto the water to experience this sailing competition close up. But this maritime excursion is not going to be your only time onboard a ship. In the evening you will enjoy an exclusive cocktail reception on the elegant private yacht of Leonardo Ferragamo. Afterwards, we invite you to an exquisite dinner in a top restaurant in the centre of this French coastal town, rounding off a splendid day with a culinary pinnacle.

Experience the joy of driving along the French Riviera

The next day is dedicated to the joy of driving. You have ample opportunity to test drive the latest BMW models along the scenic coast of Saint-Tropez and Ramatuelle with other BMW i Pure Impulse members. Also on the agenda is a uniquely designed photography workshop by the renowned camera manufacturer Leica. Not only will you receive valuable tips and tricks for digital photography, but also experience Leica’s amazing technology first hand. The workshop takes you along the streets and markets of Saint-Tropez, where you can capture the best moments for posterity, all under the guidance of experienced professional photographers. One of them is, for example, the architectural photographer Fred Mortagne, best known for his black and white work as well as skateboarding images.

Lunch in the centre of Saint-Tropez forms a fitting finale to this unforgettable trip to the Côte d’Azur before our shuttle service takes you to the airport.

Your benefits at a glance:

  • One night in a double room with breakfast for one BMW i Pure Impulse member and one companion in the five-star hotel Villa Marie in Saint-Tropez from the 2 to 3 October
  • A special BMW shuttle transfer from the airport to the Villa Marie hotel on 2 October
  • Lunch on arrival as well as an exclusive dinner in Saint-Tropez on 2 October
  • An official welcome in the yacht club and successive RIB boat excursion to watch the regatta ‘Les Voiles de Saint Tropez’ from the water
  • Exclusive cocktail reception on board of the private yacht of Leonardo Ferragamo
  • Test drive of the latest BMW models and photography workshop by Leica on the morning of 3 October
  • Lunch in the centre of Saint-Tropez on the 3 October
  • Transfer from the hotel to Nice Airport with a special BMW shuttle service on 3 October

Booking period begins 10:00 CEST on 9 August 2019. Please note event booking is on a first come, first served basis.

Please note that a participation fee of EUR 990 (incl. VAT if applicable) is payable to the organiser JI Events & Services GmbH.

This event is also open to BMW i Pure Impulse alumni, for whom the participation fee is 1.490 EUR (if applicable incl. VAT), payable to the organiser JI Events & Services GmbH.

The organiser provides transfers to and from Nice Airport and to and from all locations in the programme.

Organiser: JI Events & Services GmbH, Hanns-Seidel-Platz 5, 81737 Munich

Event language: English