Discover the magic of the frozen north as BMW i Pure Impulse returns to the Finnish Arctic Circle in March 2020. Feel your adrenaline rise as the temperatures drop, with a full day of expert-guided exhilarating driving. With a contrast like fire and ice, your second day will be spent exploring the silent, snow-filled wilderness – all adding up to a truly unforgettable event.

Your once-in-a-lifetime driving adventure will be set in the town of Rovaniemi in Lapland, which is also the official hometown of Santa Claus. A special circuit just outside the city will host your full-day driving experience, during which highly skilled instructors will guide you in manoeuvres such as drifting, emergency braking and oversteering on the ice-covered surface.

Outdoor Arctic action of a calmer nature will enchant you the following day, as you connect more closely with this stunning winter wonderland. As well as a reindeer ride through the rugged Lapland landscape, you will try your hand at ice fishing before warming up over a delicious lunch.

During the event, you will be staying at the Arctic City Hotel in Rovaniemi, while two dinners offering further local flavour are also included in your winter adventure.

We are looking forward to welcoming you to this extraordinary location for a memorable Arctic experience.

This event includes the following benefits:

  • Three nights’ accommodation at Arctic City Hotel, including breakfast for one BMW i Pure Impulse member from 12–15 March
  • Full-day winter driving experience with a mixed BMW fleet of vehicles on 13 March
  • Half-day winter wonderland experience including reindeer ride, ice fishing and lunch on 14 March
  • Two dinners with your fellow BMW i Pure Impulse members

Organiser: JI Events & Services GmbH, Hanns-Seidel-Platz 5, 81737 Munich

Please kindly note that due to the nature of this event, it will unfortunately not be possible to include a guest on the programme. We thank you for your kind understanding.

Please also note that a participation fee of EUR 690 (incl. VAT if applicable) is payable to the organiser JI Events & Services GmbH.

In order to take part in the driving experience, a valid driver’s license is required and should be with you on the day of the driving experience.

Booking period from 29 November until 10am CET on 20 December 2019.

In the event of participation requests exceeding the number of available spaces, places will be allocated randomly by drawing lots.

Events language: English (a basic knowledge of English is required for the driving part of this event).

Please note that no airport transfers are included.