Weave your way into the heritage of Brioni, the world’s most prestigious menswear luxury house, with a visit from their master tailor – either to your home, office, hotel or in-store – who will create a garment hand-crafted precisely to your sartorial requirements. Starting out at Rome’s Via Barberini 79 in 1945, Brioni is known for its timeless elegance and dresses some of the world’s most influential men, from Hollywood stars to heads of state and global business leaders. With a tradition that includes passing down time-tested techniques from generation to generation at its atelier in Abruzzo, the fashion house is also resolutely forward-looking in its sustainability strategy, introducing a selection of sustainable fabrics that use organically cultivated raw materials which meet the highest standards of origin, animal welfare and environmental impact. BMW i Pure Impulse members will have the opportunity to dictate every detail of their garment – from the exclusive fabric, cut, style and shape, to the buttons, lapel, and lining – taking ownership of a piece of menswear that reflects unrivalled craftsmanship, Roman heritage and effortless style.