The word ‘Aman’ means variously peace, shelter or protection. These are promising and entirely appropriate connotations for a hotel group that focuses assiduously on deeper, more personal values. While some hotels might aspire to being the biggest or most grandiose, the 30 Aman properties worldwide focus instead on more sympathetic values. Each small hideaway estate is rooted in a particular location. This approach exerts a subtle influence on guests, allowing them to connect more deeply with the local culture and values. This, of course, is only part of the Aman appeal. A commitment to indigenous materials, impressively high staff to guest ratios, and a convincing ‘at home’ philosophy (you won’t find a lobby, for example) all contribute to the overall success of the brand.