Amanpuri goes way back – back to when Phuket’s tourist industry was in its fetal stage, and the term “boutique hotel” had barely been coined. Yet even now that luxe Phuket hotels are a dime a dozen and the concept of private resort villas is no longer scandalously lavish, Amanpuri still offers a unique kind of luxury. It doesn’t seem to matter how many tennis courts (6) or yachts (20) there are, or what amenities are offered at the private beach (a 20-metre pool, “beach boy” attendants and innumerable water sport toys); Amanpuri has and always will be above the trends.