ASIA. MINAMI-UONUMA CITY, JAPAN.

DESIGN HOTELS™ – SATOYAMA JUJO.

A high-flying design executive in Tokyo in a former life, Toru Iwasa believes that there is beauty to be found in a more minimalistic, simple existence. In order to expose people to the benefits of this simple, organic lifestyle, he created Satoyama Jujo Hotel. He found the perfect place in a mountainous village in the Niigata prefecture. The hotel combines a traditional Japanese inn with a stylish, eco-conscious boutique property: the 150-year-old main building is joined by a modern extension where a hot spring spa is located. Minimalistic yet cosy, the hotel fuses old-fashioned Japanese style with modern Western design elements, creating a sense of calm and respite. Tokyo is only two hours away via high-speed train – but once you come here, it will feel like a million miles.

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DESIGN HOTELS™.

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