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EXPERIENCE. EXPLORE. ENJOY.

WELCOME TO THE BMW i PURE IMPULSE PROGRAMME.

As the owner of a new BMW i8 or BMW i8 Roadster, and holder of the BMW i Pure Impulse Card, you have access to a world-class programme of events, experiences and privileges spanning the globe: the BMW i Pure Impulse Programme.

The programme reflects a new interpretation of premium living, a lifestyle that is smarter, more innovative and sensitive to the environment around us. The programme offers insight, inspiration and unrivalled benefits across five main themes: Innovation, Design, Culture, Travel and Gourmet – always with a focus on both luxury and sustainability at the same time.

Register now Login About the Programme

EVENTS.

Join special VIP events around the world that are as enjoyable as they are memorable. Events range from thrilling driving experiences and picturesque scenic drives to exciting cultural, culinary and tech events – we are looking forward to welcoming you soon.

PRIVILEGES.

Privileges consist of specially-negotiated benefits at a handpicked selection of the world’s best hotels, resorts, restaurants, spas and more. Take advantage and indulge!

EXPERIENCES.

BMW i Pure Impulse members are now able to enjoy Experiences, a brand-new portfolio of exclusive experiences tailored precisely to their passions and interests. The Experiences are to be booked by members individually and are created for singles, couples, friends or family groups.

ALUMNI.

Once your three-year-membership has expired, we invite you to join the BMW i Pure Impulse Alumni community. Attend selected events and continue to have access to our amazing, hand-selected exclusive experiences and privileges.