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Push the limits of your imagination and discover extraordinary retreats at Design Hotels™ properties all over the world, participating as global partners of the BMW i Pure Impulse Experience Programme.
Let Six Senses show you their unique way to experience some of the world’s most beautiful places at one of their resorts or spas participating as a global partner of the BMW i Pure Impulse Experience Programme.
The early morning pickup with a BMW fleet was the start of an adrenaline-fuelled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had travelled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.
A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.
A snow-filled winter wonderland and the expansive Alpine-chic reception of Das Central Hotel in Sölden welcomed BMW i8 drivers for a weekend of high-altitude driving action and James Bond style and settings.