EXPERIENCES.

Experience sheer driving pleasure as you explore the world with your groundbreaking BMW i8, one road trip at a time.

As a BMW i Pure Impulse member or alumnus, you can exclusively download the road books to the routes you’ve come to love as part of our popular driving events and create your own personalized itinerary. Explore some of the world’s most beautiful corners, townships and landscapes with our detailed maps, including points of interest, recommended eateries for pit stops, and much more.

How do you keep art and the people who care for it safe during a global pandemic? The spread of Covid-19 has not changed that level of care, which staff at Tate give to the 78,000 artworks and the millions of library and archive items in their collection. However, it has certainly created new challenges, whether that is the need for social distancing or restrictions on international travel. As the galleries move in and out of lockdown, the Collection Care teams have been working together to find new ways of looking after art in these exceptional times.  In this film, hear from art handlers and registrars as they discuss the challenges of transporting and installing artworks during the coronavirus crisis. Watch conservators, technicians and photographers prepare artworks for display with new protective measures and discover how Tate galleries are adapting processes to continue to allow visitors safe access to artworks, library and archive items in their Library, Archive and Prints and Drawings Rooms.

Amid an otherworldly lava-hewn setting with vistas of the emerald-moss or snow-covered volcanic landscape, you can immerse yourself in mineral-rich, shimmering aqua waters, gazing up at the northern lights or summer’s endless evenings, all backed by an award-winning cocoon of comfort. Now a National Geographic Wonder of the World, the Blue Lagoon’s natural benefits were first tested in the early 1980s when inquisitive local residents ventured into the health-giving blue reservoir that had formed beside the Svartsengi Resource Park. A few decades later, this curiosity has become a spa facility, research and development center and location of the recently opened Retreat at Blue Lagoon Iceland.

Snow-covered landscapes, sub-zero temperatures and driving circuits made of pure ice – experience a thrilling winter driving experience in the most breath-taking of surroundings.

Do you really know everything there is to know about your groundbreaking BMW i8? Is there a new or different BMW model you have your eye on and would like to find out more? Then book in for a virtual consultation with one of BMW’s Product Geniuses live from the BMW Welt in Munich.