REVIEW. BMW i PURE IMPULSE DAY AND SCENIC DRIVE 2019.
Innovation and driving pleasure were at the heart of the BMW Pure Impulse Day 2019. On arrival, guests from 11 countries were greeted by a BMW i3 Roadside Edition at the entrance of the Fürstenfelder Hotel in Fürstenfeldbruck.
The weekend then kicked off with test drives of various models including the BMW 8 Series, BMW 7 Series PHEV, BMW Z4 and BMW X7. Guests, who preferred a calmer start to the event, strolled through the surrounding landscape and visited Fürstenfeld Abbey.
In the evening, after being welcomed by Isabel Theissen and Dr Peter Henrich from the BMW i and BMW Product Management teams, BMW i Pure Impulse members were then able to enjoy the culinary delights at the Fürstenfelder restaurant known for organic food.
One of the many highlights on Saturday was the Scenic Drive, which led drivers and their BMW i8 through the beautiful Upper Bavaria region to the Chiemsee lake. Following a short ferry trip to Herreninsel, guests enjoyed an authentic Bavarian lunch at the Schlosswirtschaft within the palace complex.
The day ended with a gala dinner, where the BMW Vision iNEXT was on display, and Dr Robert Irlinger, Head of BMW i, and Kai Langer, Head of Design BMW i, revealed the latest updates surrounding BMW i and BMW Vision iNEXT. A fun-filled after-party, featuring a live DJ and saxophonist, provided the finishing touch to an exciting event.