EXPERIENCES.

Get a feel for exciting on-road manoeuvres while boosting your confidence and safety skills during this half-day driving experience at one of Europe’s premier training facilities with expert tuition. You will be in very safe hands throughout your session, as BMW’s experienced instructors offer theoretical teaching and on-course support while putting you through your paces. On the agenda: emergency and spot braking, dynamic lane changes, exercises in over- and understeering with first drift attempts and a slalom course against the clock – all practised across a range of BMW models with diverse driving technologies. And such potentially thrilling moves come with a serious plus, as you become a safer driver, allowing you to handle unexpected traffic situations beyond the training circuit. A social and fun event – offering great interaction with your fellow BMW owners as well as delicious snacks – awaits passionate petrolheads with an enthusiasm to improve their sheer driving pleasure and get the most from their own vehicle.

Get a feel for exciting on-road manoeuvres while boosting your confidence and safety skills during this full-day driving experience at one of Europe’s premier training facilities with expert tuition. You will be in very safe hands throughout your session, as BMW’s experienced instructors offer theoretical teaching and on-course support while putting you through your paces. On the agenda: emergency and spot braking, dynamic lane changes, exercises in over- and understeering with first drift attempts and a slalom course against the clock – all practised across a range of BMW models with diverse driving technologies. And such potentially thrilling moves come with a serious plus, as you become a safer driver, allowing you to handle unexpected traffic situations beyond the training circuit. A social and fun event – offering great interaction with your fellow BMW i8 owners as well as a top-class lunch – awaits passionate petrol heads with an enthusiasm to improve their sheer driving pleasure and get the most from their own vehicle.

Museums may be closed a little while longer, but that doesn’t mean you have to scale back entirely on enjoying the arts. Tate is offering exclusive digital access to its galleries for its donors and supporters through filmed exhibition tours led by curators, as well as features on beautiful pieces and makers from around the globe: the perfect place online for enjoying the arts until galleries reopen their doors.

When you hear the term ‘tech startup’, you most likely think of someone working out of a converted garage or a poorly lit basement. And while many – perhaps even the majority of tech businesses start that way – some are rapidly outgrowing the early garage phase and are set to make a difference and a lot of noise in 2021. From San Francisco to Berlin, here are five startups to watch out for this year and beyond.

The Environmental Performance Index (EPI) offers a data-driven summary of the state of sustainability around the world. “Metrics have groundbreaking potential to propel us toward a sustainable future – but only if the work embraces data-driven policymaking, built on a foundation of careful measurement of environmental trends and progress,” states the current report.

This road trip takes you to one of the most scenic spots on the globe: Fuji-Hakone-Izu National Park. Home to natural sights such as Mount Fuji, Fuji Five Lakes, Hakone, the Izu Peninsula and the Izu Islands, it’s the perfect backdrop to an otherworldly driving experience.

Time to head to the desert! During this one-of-a-kind self-guided road trip, you will explore the natural beauty of not just one, but two states: Utah and Arizona.

Experience sheer driving pleasure as you explore the world with your groundbreaking BMW i8, one road trip at a time.

As a BMW i Pure Impulse member or alumnus, you can exclusively download the road books to the routes you’ve come to love as part of our popular driving events and create your own personalised itinerary. Explore some of the world’s most beautiful corners, townships and landscapes with our detailed maps, including points of interest, recommended eateries for pit stops, and much more.

Do you really know everything there is to know about your groundbreaking BMW i8? Is there a new or different BMW model you have your eye on and would like to find out more? Then book in for a virtual consultation with one of BMW’s Product Geniuses live from the BMW Welt in Munich.

Embark on a virtual food tour to beautiful South Tyrol! Book yourself into a live session with the culinary experts of Genussreisen who, for some 15 years, have been travelling the globe in search of the best gourmet experiences.