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The combination of a breathtaking location, an athletic event steeped in tradition and a first-class entertainment programme made the opening weekend of the 2017 Louis Vuitton America’s Cup Qualifiers a real highlight for the 40 BMW i Pure Impulse guests who travelled to Bermuda from the UK, France, Canada, US, Austria, Germany and Switzerland.
Fifty-six guests from the UK and Switzerland made their way to Dartmoor in mid-May for the first of a series of 2017 BMW i Pure Impulse scenic drive events in some of the world’s most spectacular locations.
Forty BMW i Pure Impulse members got to live every food lover’s dream in October: learning how to prepare a gourmet menu in the kitchen of a Michelin-starred chef. Over two days, four groups of BMW i Pure Impulse members took part in a half-day course at the cookery school of celebrated chef Raymond Blanc.
In mid-October, the BMW World Tour made its final stop in Santa Monica, California. Twenty-three BMW i Pure Impulse guests from the US and Germany attended the exciting event where they got to experience the final concept of the brand’s quartet of Vision Vehicles, which have been presented in 2016 as part of the company’s centenary celebrations.