We are pleased to inform you that going forward, live events will take place again as planned – further developments and restrictions permitting. The health and safety of our members and partners are of the utmost importance to us and we continue to monitor the latest COVID-19 regulations and restrictions. We will also continue to add more virtual events to our schedule. Should you have any questions, please do not hesitate to contact us at email@example.com. Please stay healthy and safe. We look forward to welcoming you to a BMW i Pure Impulse event again very soon.
38 EVENTS FOUND.
WORLDWIDE. ONLINE. 1 JULY 2021. 8PM CEST. 7PM BST.
AN ELEGANT MODEL. BMW x LEICA PHOTO CHALLENGE.
Members and Alumni
This July BMW i Pure Impulse members are invited to participate in an exclusive photography challenge and a subsequent evening dedicated to the art of photography, the iconic brand Leica and, of course, your elegant BMW i8.
This June the BMW i Pure Impulse Culinary Series is headed to Tillingham vineyard, located in East Sussex on England’s picturesque south coast. During this exclusive online event, participants will have the opportunity to taste some of Tillingham’s finest wines and learn about the vineyard’s biodynamic and natural approach.
WORLDWIDE. ONLINE. 20 MAY 2021. 8PM CEST. 7PM BST.
Members and Alumni
Meet Sir Tim Smit, co-founder of the record-breaking biome complex known as the Eden Project – the most visited man-made environmental attraction in the world. During this evening event, he will give you first-hand insights into the astounding organisation itself, its past and future.
As we are about to enter 2021, we are excited to bring you another year full of BMW i Pure Impulse events, experiences and privileges around the globe. You are invited to join us as we explore remote corners of some incredible destinations – including Scotland, Poland, England, Croatia, Spain and Georgia – as we embark on one-of-a-kind scenic drives through Japan, Germany, Belgium and the US, and as we meet some of the world’s most interesting entrepreneurs, culinary creators, inventors and changemakers.
Four days, three countries, one amazing road trip – in July we offer BMW i Pure Impulse members the opportunity to take their own BMW i8 from Munich to Merano, crossing the Jaufenpass and staying at the Arosea Life Balance Hotel in South Tyrol’s Val d’Ultimo.
This summer, BMW i Pure Impulse members are invited to explore the otherworldly Scottish Highlands as part of a three-night event that includes two days filled with wonderful scenic drives and a stay in the majestic Fife Arms – voted, among other accolades, Best Art Hotel in 2020 by Leading Culture Destinations.
Explore the heart of the famed Napa wine region as you take your BMW i8 on some of the area’s lesser-known roads. Tour vineyards, taste wines, meet the local winemakers and learn about their sustainable approaches to winemaking.
Tbilisi is changing at rapid speed: with transformed architecture, repurposed spaces, edgy hotels, an up-and-coming fashion scene and modern takes on culinary classics, a creative revolution is taking place.
Get ready for a star-studded event in the heart of the Basque Country. Enjoy lunch at three-Michelin-star restaurant Azurmendi, where chef Eneko Atxa’s passion for sustainability and originality creates an uber-cool, unconventional foodie experience. The restaurant itself is housed in an edgy bioclimatic glass building made from environmentally friendly materials, setting the tone for the mouth-watering culinary event you’re about to become part of.
Innovation and driving pleasure were at the heart of the BMW Pure Impulse Day 2019. On arrival, guests – from 11 countries were greeted by a BMW i3 Roadside Edition at the entrance of the Fürstenfelder Hotel in Fürstenfeldbruck.
This journey was an extraordinary culinary highlight for BMW i Pure Impulse members and their companions, who were keen to learn more about the philosophy of slow food. They were delighted to have the opportunity to get to know the chef Bledar Kola and enjoy his unique gastronomic creations in Tirana, Albania, in early September.
The BMW i Pure Impulse members from the UK, Germany, Belgium and the Netherlands who took part in this Scenic Drive will fondly remember the first days of September. It was an extraordinary weekend, during which participants could savour the charming and lush Welsh landscape with all their senses.
In a memorable first, BMW i Pure Impulse members from the UK, Russia, the Netherlands, Switzerland, Germany, the Czech Republic and France travelled from Munich, Germany, to the charming town of Bormio, Italy, in a scenic drive that spanned four countries with the majestic Alps as their backdrop for the day.
REVIEW. BMW i MEETS M: REV UP YOUR DRIVING EXPERIENCE.
For guests from Austria, Belgium, Germany, Switzerland and the UK, an exciting day of driving and practising new manoeuvres with a selection of BMW M models and the BMW i8, awaited at the top-class BMW and MINI Driving Academy in Maisach.
On a crisp spring weekend, BMW i Pure Impulse members from the US, the UK and Germany came together at the charming town of Amenia in Upstate New York. A former mining site turned summer camp destination, the town was deserted when a burst dam turned it into wetlands half a century ago, but has recently started flourishing again, becoming a sought-after destination for city-dwellers looking for a relaxing mini-break.
A real money-can’t-buy experience awaited BMW i Pure Impulse members who took a behind-the-scenes peek at the making of the latest Mahogany Session video in mid-April. Shot in a carefully selected location, this video production was staged exclusively for BMW i Pure Impulse guests in a Bicester Heritage hangar with upcoming artist Toby Johnson as the star.
The trademark whimsical and eye-catching visuals and supreme blending of Korean and European influences were much in evidence in the stunning courses served up by famed chef Choi Hyun-seok and his team at CHOI. in Seoul this spring. The total of 49 guests from Korea sipped a welcome glass of champagne on arrival, a stylish entry to chef Choi’s equally sophisticated restaurant on the similarly up-market side of Gangnam. Before the BMW i Pure Impulse members sat down to enjoy the exquisitely crafted cuisine, they were welcomed by Wolfgang Hacker, Head of Brand Management at BMW Korea.
As the distinctive blue, white and black livery of the BMW i Andretti Motorsport racecar swept through the awe-inspiring, monument-packed streets of central Paris in the thrilling eighth round of the Formula E championship, BMW i Pure Impulse members from across Europe and the US looked on and took in the electric atmosphere.
Famous routes of Japan, alongside well-researched off-the-beaten-track roads, stunning views of snow-clad Mount Fuji, top-class hospitality and a convivial atmosphere all translated into a wonderful scenic driving experience among the lakes, mountains and hot springs of Hakone.