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Join us on an inspiring journey to the capital of wine – Bordeaux. Known around the world for its exquisite vintages and numerous chateaus, we will be diving deep into everything this fantastic region has to offer.
Thousands of artists, gallerists, collectors and enthusiasts from all over the globe flock to the Swiss cultural capital each year to soak up the buzz around Art Basel – and you could be among them, enjoying exclusive preview access, a world premiere viewing and a meet-the-artist event at this glittering gathering of the international art world.
Join us for the first ever BMW i Pure Impulse scenic drive that crosses country borders. Taking off from Munich, the hometown of BMW, you will make your way south all the way to the charming, cobble-stoned Italian town of Bormio, set at 1,225 metres above sea level in what is nothing less than a spectacular route.
Reserve your exclusive spot for a weekend in the beautiful backyard of the Big Apple: just a leisurely two-hour drive from bustling Manhattan, you will stay at the historical Design Hotels™ – Troutbeck hotel, from where you will take off on a picturesque scenic drive through Upstate New York. Lunch is at Arethusa Farms, an award-winning dairy farm co-owned by the two men behind the Manolo Blahnik shoe empire.
Join us for a thrilling driving experience at the BMW and MINI Driving Academy in Maisach for a full day of driving pleasure. You will spend the day at one of the biggest road safety training sites in Southern Germany, preceded by a night at the nearby Fürstenfelder hotel, where luxury, sustainability and warm Bavarian hospitality meet.
The Welsh word “hiraeth” describes a feeling of nostalgia and a deep yearning for home – and although there is no single good word to translate, you will get a sense for its meaning after what will be one the finest BMW i Pure Impulse scenic drives to date. Join us in Wales, where we will spend two nights at the cosy, luxurious Lake Country House Hotel and Spa in Powys in east-central Wales. This will be our starting point for a stunning scenic drive in your own BMW i8 – spend a day exploring the green beauty of the Welsh landscapes, with its ancient woodlands and moors.
Over the centuries, the grandeur of the landscapes in England’s northwestern corner has inspired poets, writers and artists alike. We now invite you to come and find out why. You will explore the mesmerising scenery of the Lake District National Park in your own BMW i8 during a scenic drive specifically designed for BMW i Pure Impulse members.
Savour dishes that bring culinary art to the table at CHOI. in upmarket Gangnam for a BMW i Pure Impulse members’ dinner with a creative edge. The dishes that leave the kitchen of celebrity chef Choi Hyun-seok – Korea’s answer to Heston Blumenthal – capture a whimsical approach, daring flavour combinations and a blend of Korean and Italian influences. Join us for this exquisitely crafted cuisine with wine pairings, served in a serenely styled dining room, and get to know your fellow BMW i8 drivers at an unmissable event for all gourmets.
Experience thrilling racing action in the City of Lights during BMW’s much-anticipated debut season as a works team in the Formula E. Enjoy premium grandstand seating, full-day hospitality and the company of your fellow BMW i Pure Impulse members while the fully-electric racing series makes its way around the famous Les Invalides complex in the heart of Paris.
The early morning pickup with a BMW fleet was the start of an adrenaline-fuelled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had travelled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.
A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.
A snow-filled winter wonderland and the expansive Alpine-chic reception of Das Central Hotel in Sölden welcomed BMW i8 drivers for a weekend of high-altitude driving action and James Bond style and settings.
REVIEW. IMPECCABLE ARTISTRY: MEMBERS’ DINNER AT PER SE.
An impeccable seven-course tasting menu, including “oysters and pearls” – one of celebrated chef Thomas Keller’s signature dishes –, pan-roasted scallops, Liberty Farm Pekin duck as well as a triple chocolate torte, delighted BMW i Pure Impulse members from the US and Austria during a member’s dinner at three Michelin-starred restaurant Per Se.
Fifty BMW i Pure Impulse members from the UK, Germany and Poland got to judge the judge during a visit to Mere, the restaurant of celebrity chef Monica Galletti, best known from her appearance on the UK version of MasterChef: The Professionals, and her sommelier husband David.
REVIEW. ON THE SEAFARERS’ TRAIL: LISBON SAILING ACADEMY.
While temperatures cooled across central Europe, those with a sailor’s spirit headed west for late September sun sparkling on Lisbon’s Tagus River. Arriving with a passion for the water and leaving with seafarers’ skills thanks to two days at the BMW Sailing Academy, BMW i Pure Impulse members from across Europe and North America experienced the best of the Portuguese capital.
REVIEW. DISCOVER THE BIRTHPLACE OF YOUR BMW i8 IN SEPTEMBER 2018.
Since the inception of the BMW i Pure Impulse Programme in 2014, hundreds of guests have enjoyed a special behind-the-scenes look at the birthplace of their BMW i8 – so it should only be fitting that the 100th BMW i Pure Impulse event was held in Leipzig.
A showcase of innovative new BMW models and concept cars as well as vintage vehicles, paired with an exclusive gala dinner at the BMW World 2018 in Singapore made for an exciting weekend for 18 BMW i members.