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Join us for one of the sporting and social highlights of the flat horseracing calendar on the final day of the Qatar Goodwood Festival. Thrilling racing, elegant fashion, VIP hospitality and the rolling Sussex countryside combine to make the stunning Goodwood Racecourse the centre of action for a wonderful sporting spectacle.
This year will see the fourth BMW i Pure Impulse Day held in the ‘hometown’ of BMW, and the allure of this event grows with each passing edition. Last year’s event – uniting perfect weather, a picturesque drive and an exclusive surprise reveal of the first ever BMW i8 Roadster – proved to be a true highlight of the 2017 calendar.
As the days lengthen and summer arrives in the city, come to stylish Copenhagen and spark your imagination and your taste buds. The focus of the weekend is a full-day creativity workshop, which is bookended by top-quality culinary experiences.
Step into a site of breathtaking history, conservation and serenity, close to one of the world’s most vibrant and fast-paced metropolises. The story of the Amanyangyun resort is nothing short of remarkable, testimony to one entrepreneur and philanthropist’s quest to preserve a piece of China’s past, allowing it to be enjoyed by generations to come.
Join us for a one-day workshop offering you key insights into difficult negotiations from one of the world’s most famous negotiators, Matthias Schranner, CEO and Founder of the Schranner Negotiation Institute.
The historic Italian city of Turin will be transformed into an open-air arena this June to both see and be seen in all the latest innovations, unique designs and most beautiful models from the automotive industry. Come and stay in the centre of this architectural and culinary gem and drive its streets in your own BMW i8.
A scenic drive winding through the rolling hills and quaint villages of the Cotswolds, a country house down a tree-lined drive, and classic cars amid the evocative setting of a restored former RAF base: discover this perfect snapshot of beautiful rural England with our scenic drive event in Oxfordshire.
INNOVATION, INVIGORATION, INCHEON: BMW i8 ACTION IN ASIA.
Put the BMW i8 to the test on this full day of driving action at the BMW Driving Center located just outside the coastal city of Incheon, near Seoul in Korea’s north west. You will learn new skills at a highly acclaimed state-of-the-art facility which opened as the first of its kind in Asia.
Neon-hued decadence and the Moulin Rouge, a bohemian meeting place for artists and musicians under the gaze of the Sacré-Coeur, the quartier Pigalle is imbued with a vibrancy that glows through the Parisian night. And in this spirit, a night of musical excellence awaits BMW i Pure Impulse members venturing to the lively soul of the City of Light.
A residence in the beating heart of the city, the cool elegance of an haute couture designer, the down-to-earth vibrancy of a local market, a glimpse into secret gardens and sweeping mountain vistas: this mid-March Moroccan weekend had it all, offering guests an authentic visit with a sensory overload.
REVIEW. AFTER-HOURS EXCLUSIVE: GENEVA INTERNATIONAL MOTOR SHOW.
BMW i Pure Impulse members got an insight into the best the automotive world has to offer – as well as an exclusive glimpse of the new BMW 8 Coupé and in-depth look at BMW’s 2018 highlights – at the 88th Geneva International Motor Show.
From the original Star Wars R2D2 to production line workers and the almost ubiquitous smartphone, robots in different guises awaited the BMW i Pure Impulse members who had braved freezing February weather to visit the Design Museum Gent.
While most of Europe wanted to escape an unexpectedly wintry March, the two groups of adventurous BMW i Pure Impulse members who had signed up for the BMW Winter Driving Experience 2018 headed straight to the Arctic.
Another packed annual programme of exclusive events was on offer in 2017. One – if not the – highlight of year was the third BMW i Pure Impulse Day & Scenic Drive held in Munich in July. The record number of BMW i8 owners in attendance were treated not only to culinary delights and a scenic drive through the stunning Upper Bavarian landscape, but also the surprise reveal of the first ever BMW i8 Roadster.
An exclusive peek at one of the world’s most prestigious art fairs, premium venues and a unique piece of performative art awaited BMW i Pure Impulse members who made the journey to South Florida in early December.
A magical mix of a Michelin-starred restaurant, magnificent views over New York City, and an up-and-coming neighbourhood in the Big Apple captivated the 33 guests who made their way to the top floor of the NoMad Hotel and dined at its restaurant of the same name this December.
REVIEW. DISCOVER THE BIRTHPLACE OF YOUR BMW i8 IN 2017.
Although this was the final event at the birthplace of the BMW i8 this year, there were a number of new faces among the attendees. Seventy guests from Europe, North America and Japan arrived in Leipzig – some for their first ever BMW i Pure Impulse event – to visit the facility where their BMW i8 is produced as well as see the fascinating city that is home to the BMW Plant Leipzig.