Members and Alumni

You are invited – join us for an event that is an absolute must-do during your BMW i Pure Impulse membership: a visit to Leipzig, the birthplace of your revolutionary BMW i8. Centering around a visit to the BMW Plant Leipzig – probably the most modern and sustainable car manufacturing plant in the world – where you will receive unrivaled behind-the-scenes access to the production line and see up close where your BMW i8 was built with state-of-the-art technology – this event takes place at a magical time of year.

Members and Alumni

The highlight of the BMW i Pure Impulse calendar returns to Southern Bavaria this year for the 2019 edition of the BMW i Pure Impulse Day and Scenic Drive – an event that celebrates everything BMW i Pure Impulse and its global community. For the fifth year running, this exciting event will bring together BMW i Pure Impulse members from all over the world in Southern Bavaria for a memorable weekend, including a picturesque scenic drive, top class entertainment, exquisite culinary offerings as well as insider insights into the future of BMW i.

Hot driving action at the Arctic Circle: In March 2019, two groups of drivers from Europe, Russia, Canada, Singapore and the US spent a few days packed with  adrenaline-fuelled driving action, an as well as a winter wonderland adventure at a nearby reindeer farm, where the guests had the opportunity to try their hand at ice-fishing on the frozen lake as well as participate in a magical reindeer ride through the snowy forest. You can find the highlights of this once-in-a-lifetime event in the spectacular video.

Members only

You are invited to join us for the most adventurous BMW i Pure Impulse culinary experience to date: travel with us to Albania and get to know this flourishing country and its delicious cuisine.

Members and Alumni

The Welsh word “hiraeth” describes a feeling of nostalgia and a deep yearning for home. Although there is no word for this in English, you will get a sense of its meaning after what will be one of the finest BMW i Pure Impulse scenic drives to date. Join us in Wales, where we will spend two nights at the cozy, luxurious Lake Country House Hotel and Spa in Powys in east-central Wales. This will be our starting point for a stunning scenic drive in your own BMW i8, as we spend a day exploring the green beauty of the Welsh landscapes, with its ancient woodlands and moors.

Members only

For guests from Austria, Belgium, Germany, Switzerland and the UK, an exciting day of driving and practicing new maneuvers with a selection of BMW M models and the BMW i8, awaited at the top-class BMW and MINI Driving Academy in Maisach.

Members only

On a crisp spring weekend, BMW i Pure Impulse members from the US, the UK and Germany came together at the charming town of Amenia in Upstate New York. A former mining site turned summer camp destination, the town was deserted when a burst dam turned it into wetlands half a century ago, but has recently started flourishing again, becoming a sought-after destination for city-dwellers looking for a relaxing mini-break.

Embarking from a quiet countryside location in the beautiful Lake District, 50 guests from the UK, Netherlands and Switzerland tackled some of the steepest roads in Britain, set against a stunning verdant backdrop of mountains and lakes bathed in perfect sunshine and offering an incredible driving experience.

Members and Alumni

A real money-can’t-buy experience awaited BMW i Pure Impulse members who took a behind-the-scenes peek at the making of the latest Mahogany Session video in mid-April. Shot in a carefully selected location, this video production was staged exclusively for BMW i Pure Impulse guests in a Bicester Heritage hangar with upcoming artist Toby Johnson as the star.

Members only

The trademark whimsical and eye-catching visuals and supreme blending of Korean and European influences were much in evidence in the stunning courses served up by famed chef Choi Hyun-seok and his team at CHOI. in Seoul this spring. The total of 49 guests from Korea sipped a welcome glass of champagne on arrival, a stylish entry to chef Choi’s equally sophisticated restaurant on the similarly up-market side of Gangnam. Before the BMW i Pure Impulse members sat down to enjoy the exquisitely crafted cuisine, they were welcomed by Wolfgang Hacker, Head of Brand Management at BMW Korea.

Members only

As the distinctive blue, white and black livery of the BMW i Andretti Motorsport race car swept through the awe-inspiring, monument-packed streets of central Paris in the thrilling eighth round of the Formula E championship, BMW i Pure Impulse members from across Europe and the US looked on and took in the electric atmosphere.

Members only

Famous routes of Japan, alongside well-researched off-the-beaten-track roads, stunning views of snow-clad Mount Fuji, top-class hospitality and a convivial atmosphere all translated into a wonderful scenic driving experience among the lakes, mountains and hot springs of Hakone.

Members only

It wasn’t FBI headquarters, but the plush Sofitel Frankfurt Opera hotel where a very international group of BMW i Pure Impulse members – who had traveled from the UK, Germany, the Netherlands, Sweden, Belgium, Singapore and Canada – to learn from Matthias Schranner, CEO and founder of the Schranner Negotiation Institute and one of the best negotiators in the world.

Members only

The early morning pickup with a BMW fleet was the start of an adrenaline-fueled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had traveled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.

Members only

A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.

Members only

Guests from the US, Europe and Singapore joined a BMW i Pure Impulse Caribbean island adventure that one member described upon departure as “hard to beat”.

Members only

A weekend full of innovative design and future food scenarios was on the agenda for 50 BMW i Pure Impulse guests from the Netherlands, Belgium, Germany, Austria, Switzerland and the UK.

Members only

An impeccable seven-course tasting menu, including “oysters and pearls” – one of celebrated chef Thomas Keller’s signature dishes –, pan-roasted scallops, Liberty Farm Pekin duck as well as a triple chocolate torte, delighted BMW i Pure Impulse members from the US and Austria during a member’s dinner at three Michelin-starred restaurant Per Se.

Members only

Fifty BMW i Pure Impulse members from the UK, Germany and Poland got to judge the judge during a visit to Mere, the restaurant of celebrity chef Monica Galletti, best known from her appearance on the UK version of MasterChef: The Professionals, and her sommelier husband David.

Members only

While temperatures cooled across central Europe, those with a sailor’s spirit headed west for late September sun sparkling on Lisbon’s Tagus River. Arriving with a passion for the water and leaving with seafarers’ skills thanks to two days at the BMW Sailing Academy, BMW i Pure Impulse members from across Europe and North America experienced the best of the Portuguese capital.