Join us on an inspiring journey to the capital of wine – Bordeaux. Known around the world for its exquisite vintages and numerous chateaus, we will be diving deep into everything this fantastic region has to offer.

Thousands of artists, gallerists, collectors and enthusiasts from all over the globe flock to the Swiss cultural capital each year to soak up the buzz around Art Basel – and you could be among them, enjoying exclusive preview access, a world premiere viewing and a meet-the-artist event at this glittering gathering of the international art world.

Join us for the first ever BMW i Pure Impulse scenic drive that crosses country borders. Taking off from Munich, the hometown of BMW, you will make your way south all the way to the charming, stone-paved Italian town of Bormio, set at 4,019 feet above sea level.

Reserve your exclusive spot for a weekend in the beautiful backyard of the Big Apple: just a leisurely two-hour drive from bustling Manhattan, you will stay at the historical Design Hotels™ – Troutbeck hotel, from where you will take off on a picturesque scenic drive through Upstate New York. Lunch is at Arethusa Farms, an award-winning dairy farm co-owned by the two men behind the Manolo Blahnik shoe empire.

Join us for a thrilling driving experience at the BMW and MINI Driving Academy in Maisach for a full day of driving pleasure. You will spend the day at one of the biggest road safety training sites in Southern Germany, preceded by a night at the nearby Fürstenfelder hotel, where luxury, sustainability and warm Bavarian hospitality meet.

You are invited to join us for the most adventurous BMW i Pure Impulse culinary experience to date: travel with us to Albania and get to know this flourishing country and its delicious cuisine.

The Welsh word “hiraeth” describes a feeling of nostalgia and a deep yearning for home. Although there is no word for this in English, you will get a sense of its meaning after what will be one of the finest BMW i Pure Impulse scenic drives to date. Join us in Wales, where we will spend two nights at the cozy, luxurious Lake Country House Hotel and Spa in Powys in east-central Wales. This will be our starting point for a stunning scenic drive in your own BMW i8, as we spend a day exploring the green beauty of the Welsh landscapes, with its ancient woodlands and moors.

Over the centuries, the grandeur of the landscapes in England’s northwestern corner has inspired poets, writers and artists alike. We now invite you to come and find out why. You will explore the mesmerizing scenery of the Lake District National Park in your own BMW i8 during a scenic drive specifically designed for BMW i Pure Impulse members.

Savor dishes that bring culinary art to the table at CHOI. in upmarket Gangnam for a BMW i Pure Impulse members’ dinner with a creative edge. The dishes that leave the kitchen of celebrity chef Choi Hyun-seok – Korea’s answer to Heston Blumenthal – capture a whimsical approach, daring flavor combinations and a blend of Korean and Italian influences. Join us for this exquisitely crafted cuisine with wine pairings, served in a serenely styled dining room, and get to know your fellow BMW i8 drivers at an unmissable event for all gourmets.

Experience thrilling racing action in the City of Lights during BMW’s much-anticipated debut season as a works team in the Formula E. Enjoy premium grandstand seating, full-day hospitality and the company of your fellow BMW i Pure Impulse members while the fully-electric racing series makes its way around the famous Les Invalides complex in the heart of Paris.

The early morning pickup with a BMW fleet was the start of an adrenaline-fueled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had traveled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.

A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.

Guests from the US, Europe and Singapore joined a BMW i Pure Impulse Caribbean island adventure that one member described upon departure as “hard to beat”.

A weekend full of innovative design and future food scenarios was on the agenda for 50 BMW i Pure Impulse guests from the Netherlands, Belgium, Germany, Austria, Switzerland and the UK.

An impeccable seven-course tasting menu, including “oysters and pearls” – one of celebrated chef Thomas Keller’s signature dishes –, pan-roasted scallops, Liberty Farm Pekin duck as well as a triple chocolate torte, delighted BMW i Pure Impulse members from the US and Austria during a member’s dinner at three Michelin-starred restaurant Per Se.

Fifty BMW i Pure Impulse members from the UK, Germany and Poland got to judge the judge during a visit to Mere, the restaurant of celebrity chef Monica Galletti, best known from her appearance on the UK version of MasterChef: The Professionals, and her sommelier husband David.

While temperatures cooled across central Europe, those with a sailor’s spirit headed west for late September sun sparkling on Lisbon’s Tagus River. Arriving with a passion for the water and leaving with seafarers’ skills thanks to two days at the BMW Sailing Academy, BMW i Pure Impulse members from across Europe and North America experienced the best of the Portuguese capital.

Since the inception of the BMW i Pure Impulse Program in 2014, hundreds of guests have enjoyed a special behind-the-scenes look at the birthplace of their BMW i8 – so it should only be fitting that the 100th BMW i Pure Impulse event was held in Leipzig.

A showcase of innovative new BMW models and concept cars as well as vintage vehicles, paired with an exclusive gala dinner at the BMW World 2018 in Singapore made for an exciting weekend for 18 BMW i members.

With a wonderful beach-side setting, top-quality hospitality at a range of locations and a high-class event in The Quail, A Motorsports Gathering, BMW i Pure Impulse members were treated to a sun-kissed Californian celebration of the past, present and future of mobility.