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Located in a section of a national park, overlooking the tranquil Lake Kawaguchi and facing majestic Mount Fuji, 60 BMW i Pure Impulse guests got to enjoy an inspiring event at the HOSHINOYA Fuji resort during a warm September weekend.
REVIEW. BMW i PURE IMPULSE DAY AND SCENIC DRIVE 2016.
From Friday, 1 July to Sunday, 3 July 2016, more than 100 BMW i Pure Impulse guests gathered in Munich for one of the many highlights of the 2016 BMW i Pure Impulse event calendar – the second annual BMW i Pure Impulse Day and Scenic Drive.
This June 60 BMW i Pure Impulse members met up with their own BMW i8s at the Langdale Hotel & Spa in the heart of England’s Lake District. Before the event even started, all of the 30 BMW i8s together in the hotel car park were already a big talking point.
REVIEW. RACING INTO THE FUTURE: TRACKSIDE AT THE ePRIX.
Not only did BMW i Pure Impulse members have ‘pole position’ seats for the Formula E race in the German capital – some of them even had the opportunity to test the brand-new city circuit for themselves prior to the race!
It was the BMW i Pure Impulse Event in the most unusual – and possibly also the most magnificent – setting yet. Twenty guests from the USA, Germany Switzerland and Austria flew or drove to the Utah desert in early May for the BMW i Pure Impulse Desert Experience event.
REVIEW. DAVID CHIPPERFIELD – REVISITING MODERNISM.
A private guided tour was first on the itinerary for the BMW i Pure Impulse event guests from Austria, Switzerland and the UK when they arrived at the Vitra Design Campus in Weil am Rhein on a crisp January afternoon.
The traditional White Turf races on the frozen St. Moritz lake have been held since 1907, but BMW i Pure Impulse members got to experience the event in a new light, with an exciting three-day programme built around Sunday’s racing spectacle.
The Peninsula Hong Kong, or ‘Grande Dame of the Far East’ as the oldest hotel in Hong King is also affectionately known, was the setting for a festive BMW i Pure Impulse dinner event on Saturday, 12 December.