Guests from the United States and Canada joined executives from all over the world at C2 Montréal, where creative minds unite to shape and challenge the way they do business.

Not only did BMW i Pure Impulse members have ‘pole position’ seats for the Formula E race in the German capital – some of them even had the opportunity to test the brand-new city circuit for themselves prior to the race!

A visit to CES Asia gave more than 30 guests an exciting insight into innovative new products and the latest consumer technologies, including a new addition to the BMW i family.

BMW i Pure Impulse guests were front and centre for the action when the most prestigious sailing event of the world returned to New York for the first time in almost a century.

It was the BMW i Pure Impulse Event in the most unusual – and possibly also the most magnificent – setting yet. Twenty guests from the USA, Germany Switzerland and Austria flew or drove to the Utah desert in early May for the BMW i Pure Impulse Desert Experience event.

As part of the special BMW i Pure Impulse event series at the birthplace of the BMW i8, 45 guests came together in Leipzig in April to explore the city that Goethe called ‘Little Paris’.

Eighteen guests received an insight into the future of the construction industry during a one-day BMW i Pure Impulse event at Rotterdam’s Innovation Dock.

Almost 50 BMW i Pure Impulse guests came together in London for a cinematic experience of a different kind.

An evening of landmark theatre was on the itinerary when 24 BMW i Pure Impulse members from the UK met in London on Friday, 11 March.

BMW i Pure Impulse members experienced a world premiere during their exclusive visit to the Geneva International Motor Show: the limited Protonic Red Edition of the BMW i8.

A private guided tour was first on the itinerary for the BMW i Pure Impulse event guests from Austria, Switzerland and the UK when they arrived at the Vitra Design Campus in Weil am Rhein on a crisp January afternoon.

The traditional White Turf races on the frozen St. Moritz lake have been held since 1907, but BMW i Pure Impulse members got to experience the event in a new light, with an exciting three-day programme built around Sunday’s racing spectacle.

Twenty BMW i Pure Impulse members spent four action-filled days in the Austrian winter sports mecca Sölden as part of the 25^th anniversary of the BMW Snow Experience.

The Peninsula Hong Kong, or ‘Grande Dame of the Far East’ as the oldest hotel in Hong King is also affectionately known, was the setting for a festive BMW i Pure Impulse dinner event on Saturday, 12 December.

A group of BMW i Pure Impulse members joined thousands of art aficionados in South Florida in early December for an event centred around one of the world’s most prestigious art fairs, Art Basel Miami Beach.

Thirty-five BMW i Pure Impulse members were among the first guests to enjoy a meal at Matsuhisa Munich, the first German restaurant of world-renowned chef Nobu Matsuhisa, on the evening of Saturday, 21 November.

Japan’s first dedicated BMW i showroom was the setting for a recent BMW i Pure Impulse event in the electrifying metropolis Tokyo.

An excited group of BMW i Pure Impulse members from Germany, Austria and the United Kingdom came together near Cologne for the first European show of the Queen of Pop’s Rebel Heart tour.

BMW i Pure Impulse members from the USA, England and Ukraine enjoyed a weekend in the Windy City from 23-25 October. The event highlighted Chicago’s status as a pioneer of modern architecture.

A decidedly international group of over 100 guests met from 10-12 September in Leipzig, the birthplace of the BMW i8.