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Located in a section of a national park, overlooking the tranquil Lake Kawaguchi and facing majestic Mount Fuji, 60 BMW i Pure Impulse guests got to enjoy an inspiring event at the HOSHINOYA Fuji resort during a warm September weekend.
REVIEW. BMW i PURE IMPULSE DAY AND SCENIC DRIVE 2016.
From Friday, 1 July to Sunday, 3 July 2016, more than 100 BMW i Pure Impulse guests gathered in Munich for one of the many highlights of the 2016 BMW i Pure Impulse event calendar – the second annual BMW i Pure Impulse Day and Scenic Drive.
This June 60 BMW i Pure Impulse members met up with their own BMW i8s at the Langdale Hotel & Spa in the heart of England’s Lake District. Before the event even started, all of the 30 BMW i8s together in the hotel car park were already a big talking point.
REVIEW. RACING INTO THE FUTURE: TRACKSIDE AT THE ePRIX.
Not only did BMW i Pure Impulse members have ‘pole position’ seats for the Formula E race in the German capital – some of them even had the opportunity to test the brand-new city circuit for themselves prior to the race!
It was the BMW i Pure Impulse Event in the most unusual – and possibly also the most magnificent – setting yet. Twenty guests from the USA, Germany Switzerland and Austria flew or drove to the Utah desert in early May for the BMW i Pure Impulse Desert Experience event.
REVIEW. DAVID CHIPPERFIELD – REVISITING MODERNISM.
A private guided tour was first on the itinerary for the BMW i Pure Impulse event guests from Austria, Switzerland and the UK when they arrived at the Vitra Design Campus in Weil am Rhein on a crisp January afternoon.
The traditional White Turf races on the frozen St. Moritz lake have been held since 1907, but BMW i Pure Impulse members got to experience the event in a new light, with an exciting three-day programme built around Sunday’s racing spectacle.