As the owner of a new BMW i8 and holder of the BMW i Pure Impulse Card, you receive exclusive access to the BMW i Pure Impulse Program, which offers a world of premium events, experiences and privileges online and across the globe.

The program reflects the lifestyle of BMW i8 owners. As a member, you unlock benefits across the following themes: innovation, design, sustainability, culture, travel and cuisine.

Become a member.

After the purchase of your new BMW i8 or BMW i8 Roadster, you will receive a welcome pack, followed by a letter containing your activation code. Use these credentials to register your membership here.

Find out more.

To find out more, continue browsing the BMW i Pure Impulse website, download this year’s program guide here, or re-subscribe to our monthly newsletter here.

See some highlights from the exclusive events in which BMW i Pure Impulse members have already taken part in the video below:

Join the alumni program.

Have three years gone by too fast? Is your membership about to expire, and you would like to continue enjoying the BMW i Pure Impulse benefits? Then our alumni program is for you.

Get in touch.

Do you require assistance? Our service team is happy to help and support you. Email us at service@pure-impulse.com