EXPERIENCE. EXPLORE. ENJOY.

WELCOME TO THE BMW i PURE IMPULSE PROGRAM.

As the owner of a new BMW i8 and holder of the BMW i Pure Impulse Card, you have access to a world-class program of events and privileges spanning the globe: the BMW i Pure Impulse Program.*

The Program reflects a new interpretation of premium living, a lifestyle that is smarter, more innovative and sensitive to the environment around us. The Program offers information, inspiration and unrivaled benefits across five main themes: Innovation, Design, Culture, Travel and Gourmet.

You will receive a regular Pure Impulse member program guide, plus access to the Pure Impulse website and e-newsletter. Inside you will discover more about how to access special VIP events selected for BMW i8 owners and BMW i Pure Impulse Cardholders, plus information on a host of international hotel, restaurant and lifestyle offers.

View the video below to see some highlights from the exclusive events BMW i Pure Impulse members have already taken part in:

*Access to the program is available with any new Model Year 2014 & 2015 i8 when purchased with the Pure Impulse World Package and with all Model Year 2016 and newer BMW i8s. Limited to new car purchases only. Not available for Certified Pre-Owned or Used i8s.