As the owner of a new BMW i8 and holder of the BMW i Pure Impulse Card, you receive exclusive access to the BMW i Pure Impulse Programme, which offers a world of premium events, experiences and privileges online and across the globe.

The programme reflects the lifestyle of BMW i8 owners. As a member, you unlock benefits across the following themes: innovation, design, sustainability, culture, travel and cuisine.

Become a member.

After the purchase of your new BMW i8 or BMW i8 Roadster, you will receive a welcome pack, followed by a letter containing your activation code. Use these credentials to register your membership here.

Find out more.

To find out more, continue browsing the BMW i Pure Impulse website, or re-subscribe to our monthly newsletter here.

See some highlights from the exclusive events in which BMW i Pure Impulse members have already taken part in the video below:

Join the alumni programme.

Have three years gone by too fast? Is your membership about to expire, and you would like to continue enjoying the BMW i Pure Impulse benefits? Then our alumni programme is for you.

Get in touch.

Do you require assistance? Our service team is happy to help and support you. Email us at service@pure-impulse.com

Please note, due to the end of production of the BMW i8 and a predicted sales stop in 2021, the BMW i Pure Impulse Programme will conclude by the end of December 2024. If you purchase a new BMW i8 after December 2021, you are still eligible to join the BMW i Pure Impulse Programme.