EXPERIENCE. EXPLORE. ENJOY.

WELCOME TO THE BMW i PURE IMPULSE EXPERIENCE PROGRAMME.

As the owner of a new BMW i8 and holder of the BMW i Pure Impulse Card, you have access to a world-class programme of events and privileges spanning the globe: the BMW i Pure Impulse Experience Programme.

The Programme reflects a new interpretation of premium living, a lifestyle that is smarter, more innovative and sensitive to the environment around us. The Programme offers information, inspiration and unrivalled benefits across five main themes: Innovation, Design, Culture, Travel and Gourmet.

You will receive a regular Pure Impulse member programme guide, plus access to this Pure Impulse website. Browse the site to discover more about how to access special VIP events selected for BMW i8 owners and BMW i Pure Impulse Cardholders, plus information on a host of international hotel, restaurant and lifestyle offers.

In order to see some highlights from the exclusive events BMW i Pure Impulse members have already taken part in, please view the video below: