Travel with us to the land of fire and ice – BMW i Pure Impulse invites you to join us for an adventure in Iceland, a country of the most amazing extremes, and explore this mystical destination that has captured the imaginations of travellers from all over the globe.

Arrive in Reykjavík and enjoy a relaxed evening drinking in the vibe of this artsy, exciting city before the programme starts the following morning: a city tour will let you in on some of the secrets of the world’s northernmost capital.

We then make our way out of the city to ION Luxury Adventure Hotel*. Set at the foot of Mount Hengill near Thingvellir National Park, this eco-luxury hotel is surrounded by majestic lava fields, the stilted structure dramatically protruding from the mountain. That afternoon, you will have the chance to relax and enjoy the amazing facilities – take a soak in the thermal pool underneath the hotel or warm up in the sauna.

In the evening, you will meet Rebecca Stephens, a journalist-turned-climber who became the first British woman to climb Mount Everest in 1993. Following her passion, she went on to scale the Seven Summits, the highest mountain peaks of each of the seven continents – again a first for a British woman. Immerse yourself in her fascinating story and ask questions about her experiences and adventures. With Rebecca joining us as a special guest for the remainder of the event, there will be plenty of time to find out everything you want to know – an inspiration for you and the adventure you are on.

Your winter woollies are required the following day when we head out early to explore the forces of nature shaping the dramatic landscapes of this country. Watch the stunning scenery unfold in front of you while skilled drivers navigate sturdy 4×4 vehicles across rugged trails and unbridged rivers.

Our destinations for the day include Seljalandsfoss, a mesmerising waterfall cascading 65 metres down, the shape of the cliff allowing visitors to walk behind the curtain of water, as well as Þórsmörk, the “valley of Thor”. Nestled between three glaciers, this breathtaking valley is a hiker’s delight, with the rough beauty of this stark country on full display.

Another dinner in the company of your fellow BMW i Pure Impulse members lets you reminisce about an unforgettable day before we see out the visit to this land that defies even the boldest of expectations.

This event includes the following benefits:

  • One night’s accommodation at Hotel Borg in Reykjavik for one BMW i Pure Impulse member and one accompanying guest, including breakfast, on the night of 14 February
  • Two nights’ accommodation at ION Luxury Adventure Hotel in Selfoss for one BMW i Pure Impulse member and one accompanying guest, including breakfast, one the nights of 15 – 17 February
  • Two dinners at ION Adventure hotel on the nights of the 15 and 16 February
  • Icelandic wilderness tour, including lunch, on 16 February

Please also note that a participation fee of EUR 990 per BMW i Pure Impulse member and accompanying guest (including VAT if applicable) is payable to the organiser JI Events & Services GmbH.

Please note that airport transfers to and from guest hotels are not included.

Organiser: JI Events & Services GmbH, Hanns-Seidel-Platz 5, 81737 Munich

Event language: English

In the event of participation requests exceeding the number of available spaces, places will be allocated randomly by drawing lots.

Booking period from 30 November – 10am CET on 17 December 2018.

* ION Luxury Adventure Hotel is also a current BMW i Pure Impulse privilege partner. Find out more about this stunning hotel here.