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Weave your way into the heritage of Brioni, the world’s most prestigious menswear luxury house, with a visit from their master tailor – either to your home, office, hotel or in-store – who will create a garment hand-crafted precisely to your sartorial requirements. Starting out at Rome’s Via Barberini 79 in 1945, Brioni is known for its timeless elegance and dresses some of the world’s most influential men, from Hollywood stars to heads of state and global business leaders. With a tradition that includes passing down time-tested techniques from generation to generation at its atelier in Abruzzo, the fashion house is also resolutely forward-looking in its sustainability strategy, introducing a selection of sustainable fabrics that use organically cultivated raw materials which meet the highest standards of origin, animal welfare and environmental impact. BMW i Pure Impulse members will have the opportunity to dictate every detail of their garment – from the exclusive fabric, cut, style and shape, to the buttons, lapel, and lining – taking ownership of a piece of menswear that reflects unrivalled craftsmanship, Roman heritage and effortless style.
Feel an exhilarating sense of freedom and lightness as you and your companion glide along side-by-side in two agile and graceful gyroplanes. A skilled pilot will navigate your flights over the beautiful historic city of Hildesheim, so you can concentrate completely on committing this experience to memory while always feeling in safe hands – or, if you are feeling adventurous, you are free to take control. The test flight is part of a visit to the pioneering AutoGyro GmbH. Founded in 1999, the company specialises in producing hand-made, individually tailored gyroplanes. Experience a fascinating behind-the-scenes tour of the factory and learn about the unique process of designing and assembling the award-winning aircraft and customising them to each buyer’s need. With 95% of the planes developed and produced directly in Hildesheim, you will be able to deep-dive into the manufacturing process and get answers to all the questions you have about these innovative machines. A lunch at a nearby restaurant will complete this fantastic day – a dream come true for every enthusiast of flying with a difference.
MIXOLOGY EXPERIENCE AT MIO LAB COCKTAIL BAR – PARK HYATT MILANO.
Cocktail first, question later: this is the motto on the magical, sensuous drinks list designed by renowned mixologist Oscar Quagliarini for the supremely refined Mio Lab at Park Hyatt Milan. For those who take this philosophy seriously, there’s the mixology experience, a one-hour session in which the secrets of classic cocktails – including martinis and Manhattans – are revealed to students of the imbibing arts. The experience is combined with a stay at the luxuriously sophisticated Park Hyatt Milan, in the heart of this north Italian city of culture and fashion, which is home to Mio Lab. An establishment that celebrates the great tradition of the hotel cocktail bar – with pintxos by two Michelin-starred chef Andrea Aprea and an outdoor extension with views onto the iconic Galleria Vittorio Emanuele II – it is a setting that is sure to inspire cocktail creativity.
GOURMET EXPERIENCE AT VUN ANDREA APREA – PARK HYATT MILANO.
Step into the effortlessly elegant interiors of restaurant VUN Andrea Aprea, just around the corner from Piazza del Duomo, Milan’s buzzing heart, and take a journey to various gastronomic regions of Italy. Native Neapolitan chef Andrea Aprea runs the two Michelin-starred VUN and his is a philosophy of unity, symbolised by the establishment’s name (“vun” means “one” in Milanese dialect) and the symbiosis of contemporary dining with Italian culinary traditions – in his own words, a cuisine that looks to the future, but never forgets its origins. Savour such specialities as lemon risotto with red prawns, rosemary and capers, or ‘pork 100 hours’ as part of an eight-course gourmet dinner experience with wine pairing. Set in the sophistication of Park Hyatt Milan, the comfortably chic VUN will offer you exceptional Italian cuisine with a twist.
Get a feel for exciting on-road manoeuvres while boosting your confidence and safety skills during this half-day driving experience at one of Europe’s premier training facilities with expert tuition. You will be in very safe hands throughout your session, as BMW’s experienced instructors offer theoretical teaching and on-course support while putting you through your paces. On the agenda: emergency and spot braking, dynamic lane changes, exercises in over- and understeering with first drift attempts and a slalom course against the clock – all practised across a range of BMW models with diverse driving technologies. And such potentially thrilling moves come with a serious plus, as you become a safer driver, allowing you to handle unexpected traffic situations beyond the training circuit. A social and fun event – offering great interaction with your fellow BMW i8 owners as well as delicious snacks – awaits passionate petrol heads with an enthusiasm to improve their sheer driving pleasure and get the most from their own vehicle.
Get a feel for exciting on-road manoeuvres while boosting your confidence and safety skills during this full-day driving experience at one of Europe’s premier training facilities with expert tuition. You will be in very safe hands throughout your session, as BMW’s experienced instructors offer theoretical teaching and on-course support while putting you through your paces. On the agenda: emergency and spot braking, dynamic lane changes, exercises in over- and understeering with first drift attempts and a slalom course against the clock – all practised across a range of BMW models with diverse driving technologies. And such potentially thrilling moves come with a serious plus, as you become a safer driver, allowing you to handle unexpected traffic situations beyond the training circuit. A social and fun event – offering great interaction with your fellow BMW i8 owners as well as a top-class lunch – awaits passionate petrol heads with an enthusiasm to improve their sheer driving pleasure and get the most from their own vehicle.
UNIQUE HOME STAYS: EXCLUSIVE ESCAPES IN RURAL ENGLAND.
Have you been looking for the perfect excuse to discover an area or two of outstanding natural beauty in the UK? Then look no more. These inspiring rural hideaways, combined with quintessential local experiences, will reveal the best of ruggedly beautiful Cornwall and the charming Cotswolds for curious explorers. You will enjoy all the comfort of selected luxurious properties, packed with eye-catching and eco-friendly details, from Unique Home Stays: for example, the Serpentine house with its award-winning eco-credentials and curved design in line with the shape of the cliff, or the rustic woodcutter’s cabin Firefly, which features recycled materials and furnishings. As part of your stay, you will also be able to book an experience curated just for you – from luxury surf coaching on the Cornish coast to a gourmet taster menu served up in your Cotswolds home-from-home.
CELLAR CREATION: CURATING YOUR PRIVATE WINE COLLECTION.
Whether you are looking for an expert exchange on the classics in your wine cellar or insights into less commonly known “must haves” for any cellar, this exclusive consultation with Matteo Montone, Director of Wine at London EDITION, is sure to expand your knowledge and open your eyes to new possibilities. The renowned sommelier will greet you personally and, after sampling delicacies from the kitchen of resident Michelin-starred chef Jason Atherton, will take you on an oenological journey of exploration. The backdrop can’t fail to inspire, with this boutique design hotel offering the soaring-ceilinged Berner’s Tavern, the intimate Punch Room and aesthetically stunning Lobby Bar – sumptuous locations that will enchant you and underline the luxury of this experience.
EUROPE. MUNICH, GERMANY. ESSZIMMER AT THE BMW WELT.
AT HOME IN BOBBY BRÄUER’S DINING ROOM.
Have you ever wondered how a two-Michelin-starred chef creates new flavour combinations, selects ingredients or develops a menu with their team? Now you have the opportunity to discover first-hand from Bobby Bräuer, celebrated head chef at EssZimmer. The elegant and much talked about restaurant is perched above the vehicle exhibition at BMW Welt. You will be personally greeted by the chef and receive an exclusive behind-the-scenes dining experience for two, with a tour of his kitchen, plus a Champagne aperitif. After that, you will savour an exquisite six-course menu with wine-pairing from EssZimmer’s garlanded sommelier. A BMW chauffeur service will whisk you from this luxurious-yet-homely setting – the restaurant’s name literally means “dining room” – back to your Munich residence at the end of an unforgettable evening.