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Racing action viewed from a private box, high-quality hospitality, an elegant setting and a delightful hotel all resulted in a memorable weekend which offered the attending BMW i Pure Impulse members a new experience at a venue famous for both horse racing and motorsport.
REVIEW. BMW i PURE IMPULSE DAY AND SCENIC DRIVE 2018.
A weekend of summer weather, a picturesque scenic drive to a lakeside venue, top-class entertainment, and exclusive insights combined in a fantastic event that drew enthusiastic reviews from BMW i Pure Impulse members.
Innovation, exploration and acquiring new skills were all on the agenda during this sustainability showcase in Copenhagen, where BMW i Pure Impulse members put their creative skills into practice together and enjoyed the Danish capital’s cutting edge.
The stunning setting of the new Amanyangyun resort – and its back story of sustainability, conservation and passion – as well as top-class gastronomy and hospitality shaped this stand-out event in the south of Shanghai.
The opportunity to meet and learn from someone at the very top of their profession, inspiring and individual insights, and an excellent location, service and weather all contributed to a high-quality one-day workshop event in Zurich.
The elegant, cultured and gastronomically celebrated city of Turin was the perfect sunlit canvas for portraying the BMW i8 to perfection on a weekend that brought automotive passion to the fore at the Gran Premio Parco Valentino scenic drive.
It was a weekend of perfect settings in which to showcase the guests’ BMW i8s – both in the grounds of The Manor Country House Hotel where the guests stayed, and a vast aircraft hangar at Bicester Heritage – as well as the E-Copper BMW i8 Roadster and BMW i3s supplied by BMW in the UK.
REVIEW. INNOVATION, INVIGORATION, INCHEON: BMW i8 ACTION IN ASIA.
The BMW Driving Center in South Korea was the setting for on-track challenges on a variety of circuits and models, while the top-quality hospitality of the nearby Nest Hotel Incheon enlivened evenings where friendships were made during this excellent driving experience.
BMW i Pure Impulse members from Germany, the UK, Belgium, the Netherlands and as far afield as Canada gathered together in Paris in spring for a one-off concert led by a Grammy-winning musician and a wonderful insight into the Pigalle quartier and its bohemian roots, opening up new parts of the city to the guests, even though many had been to Paris before.
On a bright April day, the 32 car photography masterclass attendees arrived at the Elegant Elephant former-factory-turned-studio in Düsseldorf for a day of tips, tricks and techniques from behind the camera.
A residence in the beating heart of the city, the cool elegance of an haute couture designer, the down-to-earth vibrancy of a local market, a glimpse into secret gardens and sweeping mountain vistas: this mid-March Moroccan weekend had it all, offering guests an authentic visit with a sensory overload.
REVIEW. AFTER-HOURS EXCLUSIVE: GENEVA INTERNATIONAL MOTOR SHOW.
BMW i Pure Impulse members got an insight into the best the automotive world has to offer – as well as an exclusive glimpse of the new BMW 8 Coupé and in-depth look at BMW’s 2018 highlights – at the 88th Geneva International Motor Show.
From the original Star Wars R2D2 to production line workers and the almost ubiquitous smartphone, robots in different guises awaited the BMW i Pure Impulse members who had braved freezing February weather to visit the Design Museum Gent.
While most of Europe wanted to escape an unexpectedly wintry March, the two groups of adventurous BMW i Pure Impulse members who had signed up for the BMW Winter Driving Experience 2018 headed straight to the Arctic.
Another packed annual programme of exclusive events was on offer in 2017. One – if not the – highlight of year was the third BMW i Pure Impulse Day & Scenic Drive held in Munich in July. The record number of BMW i8 owners in attendance were treated not only to culinary delights and a scenic drive through the stunning Upper Bavarian landscape, but also the surprise reveal of the first ever BMW i8 Roadster.
An exclusive peek at one of the world’s most prestigious art fairs, premium venues and a unique piece of performative art awaited BMW i Pure Impulse members who made the journey to South Florida in early December.
A magical mix of a Michelin-starred restaurant, magnificent views over New York City, and an up-and-coming neighbourhood in the Big Apple captivated the 33 guests who made their way to the top floor of the NoMad Hotel and dined at its restaurant of the same name this December.
REVIEW. DISCOVER THE BIRTHPLACE OF YOUR BMW i8 IN 2017.
Although this was the final event at the birthplace of the BMW i8 this year, there were a number of new faces among the attendees. Seventy guests from Europe, North America and Japan arrived in Leipzig – some for their first ever BMW i Pure Impulse event – to visit the facility where their BMW i8 is produced as well as see the fascinating city that is home to the BMW Plant Leipzig.