EVENTS.

Hot driving action at the Arctic Circle: In March 2019, two groups of drivers from Europe, Russia, Canada, Singapore and the US spent a few days packed with  adrenaline-fuelled driving action, an as well as a winter wonderland adventure at a nearby reindeer farm, where the guests had the opportunity to try their hand at ice-fishing on the frozen lake as well as participate in a magical reindeer ride through the snowy forest. You can find the highlights of this once-in-a-lifetime event in the spectacular video.

A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.

A snow-filled winter wonderland and the expansive Alpine-chic reception of Das Central Hotel in Sölden welcomed BMW i8 drivers for a weekend of high-altitude driving action and James Bond style and settings.

Guests from the US, Europe and Singapore joined a BMW i Pure Impulse Caribbean island adventure that one member described upon departure as “hard to beat”.

Members only

The stunning setting of the new Amanyangyun resort – and its back story of sustainability, conservation and passion – as well as top-class gastronomy and hospitality shaped this stand-out event in the south of Shanghai.

Members only

The elegant, cultured and gastronomically celebrated city of Turin was the perfect sunlit canvas for portraying the BMW i8 to perfection on a weekend that brought automotive passion to the fore at the Gran Premio Parco Valentino scenic drive.

It was a weekend of perfect settings in which to showcase the guests’ BMW i8s – both in the grounds of The Manor Country House Hotel where the guests stayed, and a vast aircraft hangar at Bicester Heritage – as well as the E-Copper BMW i8 Roadster and BMW i3s supplied by BMW in the UK.

A residence in the beating heart of the city, the cool elegance of an haute couture designer, the down-to-earth vibrancy of a local market, a glimpse into secret gardens and sweeping mountain vistas: this mid-March Moroccan weekend had it all, offering guests an authentic visit with a sensory overload.

Members only

The first ever visit of the BMW i Pure Impulse Programme to the Norwegian capital left the 31 event guests from the Netherlands, Switzerland, Singapore, Germany and the United States inspired and enamoured with the beautiful city.

Members only

A newly finished stylish loft space in the heart of Amsterdam was the setting for a creativity workshop attended by 27 BMW i Pure impulse members and their guests.

Members only

Located in a section of a national park, overlooking the tranquil Lake Kawaguchi and facing majestic Mount Fuji, 60 BMW i Pure Impulse guests got to enjoy an inspiring event at the HOSHINOYA Fuji resort during a warm September weekend.

Members only

When learning to sail, there is probably no better way to do so than off the coast of one of the most beautiful holiday destinations in Europe, with a world champion sailor as a teacher.

60 BMW i Pure Impulse members met up with their own BMW i8s at the Langdale Hotel & Spa in the heart of England’s Lake District. Before the event even started, all of the 30 BMW i8s together in the hotel car park were already a big talking point.

It was the BMW i Pure Impulse Event in the most unusual – and possibly also the most magnificent – setting yet. Twenty guests from the USA, Germany Switzerland and Austria flew or drove to the Utah desert in early May for the BMW i Pure Impulse Desert Experience event.

Members only

The traditional White Turf races on the frozen St. Moritz lake have been held since 1907, but BMW i Pure Impulse members got to experience the event in a new light, with an exciting three-day programme built around Sunday’s racing spectacle.

A group of BMW i Pure Impulse members joined thousands of art aficionados in South Florida in early December for an event centred around one of the world’s most prestigious art fairs, Art Basel Miami Beach.

Thirty-five BMW i Pure Impulse members were among the first guests to enjoy a meal at Matsuhisa Munich, the first German restaurant of world-renowned chef Nobu Matsuhisa, on the evening of Saturday, 21 November.

BMW i Pure Impulse members from the USA, England and Ukraine enjoyed a weekend in the Windy City from 23-25 October. The event highlighted Chicago’s status as a pioneer of modern architecture.