Famous routes of Japan, alongside well-researched off-the-beaten-track roads, stunning views of snow-clad Mount Fuji, top-class hospitality and a convivial atmosphere all translated into a wonderful scenic driving experience among the lakes, mountains and hot springs of Hakone.

It wasn’t FBI headquarters, but the plush Sofitel Frankfurt Opera hotel where a very international group of BMW i Pure Impulse members – who had travelled from the UK, Germany, the Netherlands, Sweden, Belgium, Singapore and Canada – to learn from Matthias Schranner, CEO and founder of the Schranner Negotiation Institute and one of the best negotiators in the world.

A beautiful setting in a 13^th-century manor house, a wonderful lunch and a stellar hands-on culinary masterclass awaited BMW i Pure Impulse members at Belmond Le Manoir aux Quat’Saisons, home to the cookery school of celebrated chef Raymond Blanc.

Hot driving action at the Arctic Circle: In March 2019, two groups of drivers from Europe, Russia, Canada, Singapore and the US spent a few days packed with  adrenaline-fuelled driving action, an as well as a winter wonderland adventure at a nearby reindeer farm, where the guests had the opportunity to try their hand at ice-fishing on the frozen lake as well as participate in a magical reindeer ride through the snowy forest. You can find the highlights of this once-in-a-lifetime event in the spectacular video.

The early morning pickup with a BMW fleet was the start of an adrenaline-fuelled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had travelled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.

A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.

A snow-filled winter wonderland and the expansive Alpine-chic reception of Das Central Hotel in Sölden welcomed BMW i8 drivers for a weekend of high-altitude driving action and James Bond style and settings.

Guests from the US, Europe and Singapore joined a BMW i Pure Impulse Caribbean island adventure that one member described upon departure as “hard to beat”.

It was a weekend of perfect settings in which to showcase the guests’ BMW i8s – both in the grounds of The Manor Country House Hotel where the guests stayed, and a vast aircraft hangar at Bicester Heritage – as well as the E-Copper BMW i8 Roadster and BMW i3s supplied by BMW in the UK.

A residence in the beating heart of the city, the cool elegance of an haute couture designer, the down-to-earth vibrancy of a local market, a glimpse into secret gardens and sweeping mountain vistas: this mid-March Moroccan weekend had it all, offering guests an authentic visit with a sensory overload.

Enjoy some of the best impressions of our memorable winter events 2017 in our Winter Highlights picture gallery.

60 BMW i Pure Impulse members met up with their own BMW i8s at the Langdale Hotel & Spa in the heart of England’s Lake District. Before the event even started, all of the 30 BMW i8s together in the hotel car park were already a big talking point.

It was the BMW i Pure Impulse Event in the most unusual – and possibly also the most magnificent – setting yet. Twenty guests from the USA, Germany Switzerland and Austria flew or drove to the Utah desert in early May for the BMW i Pure Impulse Desert Experience event.

A group of BMW i Pure Impulse members joined thousands of art aficionados in South Florida in early December for an event centred around one of the world’s most prestigious art fairs, Art Basel Miami Beach.

Thirty-five BMW i Pure Impulse members were among the first guests to enjoy a meal at Matsuhisa Munich, the first German restaurant of world-renowned chef Nobu Matsuhisa, on the evening of Saturday, 21 November.

BMW i Pure Impulse members from the USA, England and Ukraine enjoyed a weekend in the Windy City from 23-25 October. The event highlighted Chicago’s status as a pioneer of modern architecture.

BMW i Pure Impulse members enjoyed a weekend full of art and inspiration in Hong Kong from 13-15 March.