Find out more
Spend an extraordinary weekend in Stockholm and experience the Swedish capital from an exciting new perspective. As a BMW i Pure Impulse member, you will have the exclusive opportunity to take a peek into the future and discover the world of tomorrow today. Join us in October and learn more about visionary mobility concepts and future-focused lifestyles as well as enjoying top culinary highlights.
You are invited – join us for an event that is an absolute must-do during your BMW i Pure Impulse membership: a visit to Leipzig, the birthplace of your revolutionary BMW i8. Centring around a visit to the BMW Plant Leipzig – probably the most modern and sustainable car manufacturing plant in the world – where you will receive unrivalled behind-the-scenes access to the production line and see up close where your BMW i8 was built with state-of-the-art technology – this event takes place at a magical time of year.
Experience the picturesque coastal region of the French Riviera and the glamorous sailing regatta ‘Les Voiles de Saint Tropez’, together with BMW i Pure Impulse. Witnessing one of the most spectacular sailing competitions in the world from the extraordinary perspective of being on the water, is a dream for every sailing enthusiast. Another absolute highlight is the cocktail reception on board of the elegant private yacht of Leonardo Ferragamo. You will also be able to take a look at BMW’s latest technologies, go on a test drive along the scenic Côte d’Azur with some of BMW’s most recent models and experience the extraordinary BMW VISION M NEXT close up.
MUNICH AND SOUTHERN BAVARIA, GERMANY. 4–6 OCTOBER 2019.
BMW i PURE IMPULSE DAY AND SCENIC DRIVE 2019.
Members and Alumni
The highlight of the BMW i Pure Impulse calendar returns to Southern Bavaria this year for the 2019 edition of the BMW i Pure Impulse Day and Scenic Drive – an event that celebrates everything BMW i Pure Impulse and its global community. For the fifth year running, this exciting event will bring together BMW i Pure Impulse members from all over the world in Southern Bavaria for a memorable weekend, including a picturesque scenic drive, top class entertainment, exquisite culinary offerings as well as insider insights into the future of BMW i.
Hot driving action at the Arctic Circle: In March 2019, two groups of drivers from Europe, Russia, Canada, Singapore and the US spent a few days packed with adrenaline-fuelled driving action, an as well as a winter wonderland adventure at a nearby reindeer farm, where the guests had the opportunity to try their hand at ice-fishing on the frozen lake as well as participate in a magical reindeer ride through the snowy forest. You can find the highlights of this once-in-a-lifetime event in the spectacular video.
The Welsh word “hiraeth” describes a feeling of nostalgia and a deep yearning for home – and although there is no single good word to translate, you will get a sense for its meaning after what will be one the finest BMW i Pure Impulse scenic drives to date. Join us in Wales, where we will spend two nights at the cosy, luxurious Lake Country House Hotel and Spa in Powys in east-central Wales. This will be our starting point for a stunning scenic drive in your own BMW i8 – spend a day exploring the green beauty of the Welsh landscapes, with its ancient woodlands and moors.
A trip to Bordeaux proved to be a memorable first for a group of BMW i Pure Impulse guests made up of no less than nine different nationalities – none of whom had ever visited this gorgeous city before –, filled with decadent French cuisine and inspiring architectural, scenic and historic discoveries.
In a memorable first, BMW i Pure Impulse members from the UK, Russia, the Netherlands, Switzerland, Germany, the Czech Republic and France travelled from Munich, Germany, to the charming town of Bormio, Italy, in a scenic drive that spanned four countries with the majestic Alps as their backdrop for the day.
REVIEW. BMW i MEETS M: REV UP YOUR DRIVING EXPERIENCE.
For guests from Austria, Belgium, Germany, Switzerland and the UK, an exciting day of driving and practising new manoeuvres with a selection of BMW M models and the BMW i8, awaited at the top-class BMW and MINI Driving Academy in Maisach.
On a crisp spring weekend, BMW i Pure Impulse members from the US, the UK and Germany came together at the charming town of Amenia in Upstate New York. A former mining site turned summer camp destination, the town was deserted when a burst dam turned it into wetlands half a century ago, but has recently started flourishing again, becoming a sought-after destination for city-dwellers looking for a relaxing mini-break.
Embarking from a quiet countryside location in the beautiful Lake District, 50 guests from the UK, Netherlands and Switzerland tackled some of the steepest roads in Britain, set against a stunning verdant backdrop of mountains and lakes bathed in perfect sunshine and offering an incredible driving experience.
A real money-can’t-buy experience awaited BMW i Pure Impulse members who took a behind-the-scenes peek at the making of the latest Mahogany Session video in mid-April. Shot in a carefully selected location, this video production was staged exclusively for BMW i Pure Impulse guests in a Bicester Heritage hangar with upcoming artist Toby Johnson as the star.
The trademark whimsical and eye-catching visuals and supreme blending of Korean and European influences were much in evidence in the stunning courses served up by famed chef Choi Hyun-seok and his team at CHOI. in Seoul this spring. The total of 49 guests from Korea sipped a welcome glass of champagne on arrival, a stylish entry to chef Choi’s equally sophisticated restaurant on the similarly up-market side of Gangnam. Before the BMW i Pure Impulse members sat down to enjoy the exquisitely crafted cuisine, they were welcomed by Wolfgang Hacker, Head of Brand Management at BMW Korea.
As the distinctive blue, white and black livery of the BMW i Andretti Motorsport racecar swept through the awe-inspiring, monument-packed streets of central Paris in the thrilling eighth round of the Formula E championship, BMW i Pure Impulse members from across Europe and the US looked on and took in the electric atmosphere.
Famous routes of Japan, alongside well-researched off-the-beaten-track roads, stunning views of snow-clad Mount Fuji, top-class hospitality and a convivial atmosphere all translated into a wonderful scenic driving experience among the lakes, mountains and hot springs of Hakone.
REVIEW. DEAL OR NO DEAL: A DAY WITH MATTHIAS SCHRANNER.
It wasn’t FBI headquarters, but the plush Sofitel Frankfurt Opera hotel where a very international group of BMW i Pure Impulse members – who had travelled from the UK, Germany, the Netherlands, Sweden, Belgium, Singapore and Canada – to learn from Matthias Schranner, CEO and founder of the Schranner Negotiation Institute and one of the best negotiators in the world.
The early morning pickup with a BMW fleet was the start of an adrenaline-fuelled experience for two groups of drivers from Europe, Russia, Canada, Singapore and the US who had travelled to the Arctic Circle, taking them to a stellar BMW driving facility in Lapland.
A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.
A snow-filled winter wonderland and the expansive Alpine-chic reception of Das Central Hotel in Sölden welcomed BMW i8 drivers for a weekend of high-altitude driving action and James Bond style and settings.