Members and Alumni

Kick-start the year with an unforgettable dining experience in one of London’s edgiest neighbourhoods. This Valentines Day weekend, you’re invited to celebrate your love for your BMW i8 and the BMW i Pure Impulse Programme at the renowned St. JOHN restaurant.

Members only

This April, take an exclusive look behind the scenes at the BMW plant Leipzig and learn everything you ever wanted to know about your groundbreaking BMW i8.

Members only

Enjoy a stunning escape to the English countryside, full of dramatic views of an ancient, magical landscape, supremely grand country houses and classic luxury. You will explore the rugged surroundings of south-west England during a specially tailored scenic drive in your own BMW i8.

Members only

For decades, camera manufacturer Leica has been upping the standards of photography by continuously revolutionising the market with new technologies and designs. We’ve teamed up with the world-class brand to bring BMW i Pure Impulse members an exciting photography experience. During this weekend event, you’ll get to grips with one of the iconic and state-of-the-art cameras and learn tips and tricks from Leica experts as you take your street photography skills to the next level.

Members only

Unleash your highest potential by harnessing the secret powers of fun, fear and focus. During an exclusive workshop, Friederike Fabritius (above), the acclaimed neuroscientist and author of ‘The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier’, will provide you with actionable skills that will enable you to live a more productive, holistic and happier life.

Members only

Get ready for a star-studded event in the heart of the Basque Country. Enjoy lunch at three-Michelin-star restaurant Azurmendi, where chef Eneko Atxa’s passion for sustainability and originality creates an uber-cool, unconventional foodie experience. The restaurant itself is housed in an edgy bioclimatic glass building made from environmentally friendly materials, setting the tone for the mouth-watering culinary event you’re about to become part of.

Members only

Join us for a once-in-a-lifetime trip to the Finnish town of Rovaniemi, the official hometown of Santa Claus. Enjoy an adrenaline-filled full-day driving experience as well as an enchanted winter wonderland adventure, including a reindeer ride through Lapland, ice-fishing and a warming lunch. Accommodation at a cosy Rovaniemi hotel and two dinners are also included in this event.

Members only

Join us for a once-in-a-lifetime trip to the Finnish town of Rovaniemi, the official hometown of Santa Claus. Enjoy an adrenaline-filled full-day driving experience as well as an enchanted winter wonderland adventure, including a reindeer ride through Lapland, ice-fishing and a warming lunch. Accommodation at a cosy Rovaniemi hotel and two dinners are also included in this event.

In November, BMW i Pure Impulse members from all over the world came together to visit the birthplace of their iconic BMW i8 – the BMW Group Plant Leipzig.

Innovation and driving pleasure were at the heart of the BMW Pure Impulse Day 2019. On arrival, guests – from 11 countries were greeted by a BMW i3 Roadside Edition at the entrance of the Fürstenfelder Hotel in Fürstenfeldbruck.

BMW i Pure Impulse members from all over the world came to Stockholm, Sweden, in October to attend the exciting Welcome to the Future event.

This journey was an extraordinary culinary highlight for BMW i Pure Impulse members and their companions, who were keen to learn more about the philosophy of slow food. They were delighted to have the opportunity to get to know the chef Bledar Kola and enjoy his unique gastronomic creations in Tirana, Albania, in early September.

The BMW i Pure Impulse members from the UK, Germany, Belgium and the Netherlands who took part in this Scenic Drive will fondly remember the first days of September. It was an extraordinary weekend, during which participants could savour the charming and lush Welsh landscape with all their senses.

A trip to Bordeaux proved to be a memorable first for a group of BMW i Pure Impulse guests made up of no less than nine different nationalities – none of whom had ever visited this gorgeous city before –, filled with decadent French cuisine and inspiring architectural, scenic and historic discoveries.

In a memorable first, BMW i Pure Impulse members from the UK, Russia, the Netherlands, Switzerland, Germany, the Czech Republic and France travelled from Munich, Germany, to the charming town of Bormio, Italy, in a scenic drive that spanned four countries with the majestic Alps as their backdrop for the day.

For guests from Austria, Belgium, Germany, Switzerland and the UK, an exciting day of driving and practising new manoeuvres with a selection of BMW M models and the BMW i8, awaited at the top-class BMW and MINI Driving Academy in Maisach.

On a crisp spring weekend, BMW i Pure Impulse members from the US, the UK and Germany came together at the charming town of Amenia in Upstate New York. A former mining site turned summer camp destination, the town was deserted when a burst dam turned it into wetlands half a century ago, but has recently started flourishing again, becoming a sought-after destination for city-dwellers looking for a relaxing mini-break.

A real money-can’t-buy experience awaited BMW i Pure Impulse members who took a behind-the-scenes peek at the making of the latest Mahogany Session video in mid-April. Shot in a carefully selected location, this video production was staged exclusively for BMW i Pure Impulse guests in a Bicester Heritage hangar with upcoming artist Toby Johnson as the star.

The trademark whimsical and eye-catching visuals and supreme blending of Korean and European influences were much in evidence in the stunning courses served up by famed chef Choi Hyun-seok and his team at CHOI. in Seoul this spring. The total of 49 guests from Korea sipped a welcome glass of champagne on arrival, a stylish entry to chef Choi’s equally sophisticated restaurant on the similarly up-market side of Gangnam. Before the BMW i Pure Impulse members sat down to enjoy the exquisitely crafted cuisine, they were welcomed by Wolfgang Hacker, Head of Brand Management at BMW Korea.

As the distinctive blue, white and black livery of the BMW i Andretti Motorsport racecar swept through the awe-inspiring, monument-packed streets of central Paris in the thrilling eighth round of the Formula E championship, BMW i Pure Impulse members from across Europe and the US looked on and took in the electric atmosphere.