EVENTS.

Members and Alumni

Join us for the second instalment of the BMW i Pure Impulse Culinary Series as we head to Norfolk, England, for an online craft-beer tasting and expert talk on sustainable beer-making.

* Please note: due to shipping restrictions, this event is available for Europe-based members and alumni only.

Members and Alumni

This February, FBI-trained master negotiator Matthias Schranner gives BMW i Pure Impulse members key insights into conflict resolution. During this interactive two-hour event, Schranner – dubbed “one of the world’s best negotiators” by Forbes magazine – will share top negotiation tactics, which can be applied to business as well as personal situations, and coach participants on how to manage behaviour in stressful situations.

Members and Alumni

In our next BMW i Pure Impulse Culinary Series event, we’re introducing you to a match made in heaven: cheese and sake.

* Please note: due to shipping restrictions, this event is available for Europe-based members and alumni only.

As we are about to enter 2021, we are excited to bring you another year full of BMW i Pure Impulse events, experiences and privileges around the globe. You are invited to join us as we explore remote corners of some incredible destinations – including Scotland, Poland, England, Croatia, Spain and Georgia – as we embark on one-of-a-kind scenic drives through Japan, Germany, Belgium and the US, and as we meet some of the world’s most interesting entrepreneurs, culinary creators, inventors and changemakers.

Members and Alumni

Explore the heart of the famed Napa wine region as you take your BMW i8 on some of the area’s lesser-known roads. Tour vineyards, taste wines, meet the local winemakers and learn about their sustainable approaches to winemaking.

Members and Alumni

Four days, three countries, one amazing road trip – in June we offer BMW i Pure Impulse members the opportunity to take their own BMW i8 from Munich to Merano, crossing the Jaufenpass and staying at the Arosea Life Balance Hotel in South Tyrol’s Val d’Ultimo.

Members and Alumni

In 2021, BMW i Pure Impulse members will have the opportunity to explore the otherworldly Scottish Highlands as part of a three-night event that includes two days filled with wonderful scenic drives and a stay in the majestic Fife Arms – voted, among other accolades, Best Art Hotel in 2020 by Leading Culture Destinations.

Members and Alumni

Tbilisi is changing at rapid speed: with transformed architecture, repurposed spaces, edgy hotels, an up-and-coming fashion scene and modern takes on culinary classics, a creative revolution is taking place.

Members and Alumni

Get ready for a star-studded event in the heart of the Basque Country. Enjoy lunch at three-Michelin-star restaurant Azurmendi, where chef Eneko Atxa’s passion for sustainability and originality creates an uber-cool, unconventional foodie experience. The restaurant itself is housed in an edgy bioclimatic glass building made from environmentally friendly materials, setting the tone for the mouth-watering culinary event you’re about to become part of.

In November 2019, BMW i Pure Impulse members from all over the world came together to visit the birthplace of their iconic BMW i8 – the BMW Group Plant Leipzig.

Innovation and driving pleasure were at the heart of the BMW Pure Impulse Day 2019. On arrival, guests – from 11 countries were greeted by a BMW i3 Roadside Edition at the entrance of the Fürstenfelder Hotel in Fürstenfeldbruck.

This journey was an extraordinary culinary highlight for BMW i Pure Impulse members and their companions, who were keen to learn more about the philosophy of slow food. They were delighted to have the opportunity to get to know the chef Bledar Kola and enjoy his unique gastronomic creations in Tirana, Albania, in early September.

The BMW i Pure Impulse members from the UK, Germany, Belgium and the Netherlands who took part in this Scenic Drive will fondly remember the first days of September. It was an extraordinary weekend, during which participants could savour the charming and lush Welsh landscape with all their senses.

In a memorable first, BMW i Pure Impulse members from the UK, Russia, the Netherlands, Switzerland, Germany, the Czech Republic and France travelled from Munich, Germany, to the charming town of Bormio, Italy, in a scenic drive that spanned four countries with the majestic Alps as their backdrop for the day.

For guests from Austria, Belgium, Germany, Switzerland and the UK, an exciting day of driving and practising new manoeuvres with a selection of BMW M models and the BMW i8, awaited at the top-class BMW and MINI Driving Academy in Maisach.

On a crisp spring weekend, BMW i Pure Impulse members from the US, the UK and Germany came together at the charming town of Amenia in Upstate New York. A former mining site turned summer camp destination, the town was deserted when a burst dam turned it into wetlands half a century ago, but has recently started flourishing again, becoming a sought-after destination for city-dwellers looking for a relaxing mini-break.

A real money-can’t-buy experience awaited BMW i Pure Impulse members who took a behind-the-scenes peek at the making of the latest Mahogany Session video in mid-April. Shot in a carefully selected location, this video production was staged exclusively for BMW i Pure Impulse guests in a Bicester Heritage hangar with upcoming artist Toby Johnson as the star.

The trademark whimsical and eye-catching visuals and supreme blending of Korean and European influences were much in evidence in the stunning courses served up by famed chef Choi Hyun-seok and his team at CHOI. in Seoul this spring. The total of 49 guests from Korea sipped a welcome glass of champagne on arrival, a stylish entry to chef Choi’s equally sophisticated restaurant on the similarly up-market side of Gangnam. Before the BMW i Pure Impulse members sat down to enjoy the exquisitely crafted cuisine, they were welcomed by Wolfgang Hacker, Head of Brand Management at BMW Korea.

As the distinctive blue, white and black livery of the BMW i Andretti Motorsport racecar swept through the awe-inspiring, monument-packed streets of central Paris in the thrilling eighth round of the Formula E championship, BMW i Pure Impulse members from across Europe and the US looked on and took in the electric atmosphere.

Famous routes of Japan, alongside well-researched off-the-beaten-track roads, stunning views of snow-clad Mount Fuji, top-class hospitality and a convivial atmosphere all translated into a wonderful scenic driving experience among the lakes, mountains and hot springs of Hakone.