Join us this July as we return to the United Kingdom one last time for an unforgettable Scenic Drive event through the beautiful British countryside.

The quaint village of Minster Lovell in Oxfordshire has been chosen as the base for this event and the historic Minster Mill hotel as your home-from-home for the weekend. Surrounded by 26 hectares (65 acres) of gardens, wildflower meadows and woodlands on the banks of the River Windrush, the hotel blends traditional Cotswolds architecture with a Scandi-inspired aesthetic and features a spa, bar and eatery.

Just across the road sits the hotel’s conveniently located sister property – the Old Swan, where, on the first night, you’ll enjoy a quintessential English dinner together with your fellow BMW i Pure Impulse members.

The undisputed highlight follows the next day: a full-day Scenic Drive in your own BMW i8 or current BMW model through the Cotswolds and surrounding areas. The drive will take you past rolling hills and sprawling meadows, small villages and imposing estates. The day will be broken up with a lunch stop at the renowned Bicester Heritage – a unique campus dedicated to historic motoring and aviation. One of the aircraft hangars has been secured for parking your BMW i8 while you enjoy lunch, giving you the opportunity to take a few memorable shots.

The last evening will be spent at The Bell at Hampton Poyle with modern pub fare, delicious drinks and good company.

The event includes the following benefits:

  • A two-night stay at the cosy Minster Mill in a double/twin room for one BMW i Pure Impulse member and one accompanying guest, including breakfast and parking from 5 to 7 July.
  • Welcome dinner at the Old Swan on 5 July.
  • A full day’s Scenic Drive in your own BMW i8* (or current BMW) on 6 July with lunch en route at Bicester Heritage.
  • Transfer and farewell dinner at The Bell at Hampton Poyle.
  • All other planned activities during the event.

*Please note that no cars are provided for this event.


  • EUR 540 Members
  • EUR 690 Alumni

Organiser: JI Events & Services GmbH, Thomas-Dehler-Strasse 2, 81737 Munich.

Booking period from 22 March until 10am CET on 15 April 2024. If the applications for participation exceed the number of available places, the places will be allocated at random by drawing lots.