Join us on an inspiring journey to the capital of wine – Bordeaux. Known around the world for its exquisite vintages and numerous chateaus, we will be diving deep into everything this fantastic region has to offer.

The winemaking history in the area dates back many centuries, but the region also continues to re-invent itself and move into the future – as recently as 2016, an innovative new wine museum opened on the banks of the Garonne river: La Cité du Vin, which is also one of the highlights of our visit.

You will have a chance to marvel at the mesmerising design of the 10-storey building, designed by Anouk Legendre and Nicolas Desmazières from XTU architects, whose bold curves and shapes evoke elements of wine and winemaking – gnarly vine stocks, wine swirling in the glass, the eddies of the Garonne river.

Let yourself be taken on a voyage through the vineyards of the world, as you enjoy a multi-sensory experience as well as an architecture tour explaining some of the design highlights of this distinct building.

After a delicious lunch at a nearby restaurant, you are free to explore the museum’s permanent exhibition on your own to discover the fascinating history and evolution of wine over the centuries. Of course, there is also time to have an indulgent taste while enjoying a 360-degree view over the beautiful city of Bordeaux.

During a walking tour on Saturday, you will get to know this city, which is known for its exceptional architectural heritage and was listed by UNESCO as a World Heritage Site in 2017 in more detail. The afternoon is free for you to explore Bordeaux’s many beautiful spots alongside your fellow BMW i Pure Impulse members.

Culinary treats are also front and centre throughout this event as we discover more and more of Bordeaux’s secrets: three great dinners will let you explore the local cuisine – the local food is hearty and tasty, with a focus on fresh meat and seafood as well as the delicious poultry that produces specialties like patés and foie gras – are part of the agenda as well.

You will be staying at the elegant Hotel Burdigala – situated only minutes from the historic city centre of Bordeaux and a five-minute walk from the longest pedestrian shopping street in Europe, Promenade Sainte-Catherine – which will provide a cosy, comfortable sanctuary after exciting days spent exploring.

Please note: Please make sure you bring comfortable, sensible walking shoes, as this event includes a lot of walking elements, be it wandering the big halls of Cité du Vin or exploring the city centre with its lovely cobble-stoned streets.

This event includes the following benefits: 

  • Three nights’ accommodation at Hotel Burdigala, in a double room, for one BMW i Pure Impulse member and one accompanying guest, including breakfast 20-23 June
  • Multi-sensory experience and architectural tour at Cité Du Vin on 21 June, including admission to the permanent exhibition in the afternoon
  • Lunch at La Famillia Restaurant on 21 June
  • City tour on the morning of 22 June
  • Dinner on all three evenings of the event

Organiser: JI Events & Services GmbH, Hanns-Seidel-Platz 5, 81737 München

Please also note that a participation fee of EUR 650 (incl. VAT if applicable) is payable to the organiser JI Events & Services GmbH.

Booking period until 10.00am CEST on 3 May 2019.

In the event of participation requests exceeding the number of available spaces, places will be allocated randomly by drawing lots.

Event language: English

Please note that no transfers are provided for this event.