REVIEW. AFTER-HOURS EXCLUSIVE: GENEVA INTERNATIONAL MOTOR SHOW.

GENEVA, SWITZERLAND.

BMW i Pure Impulse members got an insight into the best the automotive world has to offer – as well as an exclusive glimpse of the new BMW 8 Coupé and in-depth look at BMW’s 2018 highlights – at the 88th Geneva International Motor Show.

The 50 attendees, who travelled to the event from Germany, Switzerland, Italy, France and the UK, made the short hop from The Starling Hotel, their residence for the night, to the exhibition space, where they had the opportunity to view the motor show before its doors were closed.

After the crowds had disappeared, the BMW i8 owners’ exclusive evening began. Split into four groups, they rotated through an agenda that covered a closed-room presentation of the new BMW 8 series Coupé with BMW 8 Product Manager Piera Kaempf and a private tour of the BMW booth highlights with a product genius.

These highlights included the BMW i8 Roadster on its European show debut, as well as the BMW Z4 Concept, X7 Concept, X4, X2 and the world premiere of the BMW Concept M8 Gran Coupé. When not viewing such technological innovation, the guests were invited to the BMW lounge, where drinks, finger food and the chance to meet and mingle with fellow BMW i Pure Impulse members awaited them.

While some guests returned to the motor show the next morning, others set off on their homeward journey, having enjoyed an evening of fascinating insights into a range of vehicles thanks to the BMW product genius and the privilege of being among the first to see the new BMW 8 Coupé even before the start of communication.