PICTURE PERFECT.

KRAKOW, POLAND. NEW DATE COMING SOON.

For decades, premium-segment camera manufacturer Leica has been upping the standards of photography by continuously revolutionising the market with new technologies and designs. We’ve teamed up with the world-class brand to bring BMW i Pure Impulse members an exciting photography experience. During this weekend event, you’ll get to grips with one of the iconic and state-of-the-art cameras and learn tips and tricks from Leica experts as you take your street photography skills to the next level.

The exciting backdrop of this event? BustlingKraków, where, equipped with one of Leica’s latest models, you’ll get to shoot the city’s coolest corners and best-kept secrets. And that’s not all, to continue the visual theme of the event, you’ll stay at the stunning Stary Hotel, which was awarded the title of  “the most beautiful hotel interior design in Europe” by renowned Paris contest Prix Villégiature. Its beautiful interior continues into the hotel’s restaurant Rybki Nove, where you’ll be enjoying dinner with your fellow BMW i Pure Impulse members.

After a fun day of street photography, Saturday will conclude with an interactive feedback session at one of the city’s trendiest restaurants Plac Nowy 1, in the heart of the Jewish quarter, which you’ll have thoroughly explored during your photo walk. Here, your best shots will be chosen while you learn more about German cult camera brand Leica and how to up your street photography game.

Get ready to capture the streets of Kraków!