Discover the magic of the frozen north as BMW i Pure Impulse returns to the Finnish Arctic Circle in March 2019. With one day for adrenaline-pumping driving and one for exploring this silent, snow-filled wilderness, your experience will be nothing short of unforgettable.

This once-in-a-lifetime driving adventure will again be set in the town of Rovaniemi in Lapland, which is also the official hometown of Santa Claus.

A special circuit just outside the city will host your full-day driving experience, which will be led by highly skilled instructors who will guide you in manoeuvres such as drifting, emergency braking and oversteering on the ice-covered surface.

Outdoor Arctic action of a calmer nature will enchant you the following day, as you delve deeper into this stunning winter wonderland. As well as a reindeer ride through the rugged Lapland landscape, you will learn the basics of ice fishing before warming up over a delicious lunch.

During the event, you will be staying at the Arctic City Hotel in Rovaniemi, while two dinners offering further local flavour are also included in your winter adventure.

We are looking forward to welcoming you to this extraordinary location for a memorable Arctic experience.

Please note: There are two dates of available for this once-in-a-lifetime experience. You can also register for the event on 14-17 March 2019 by clicking here. Please kindly note you can only take part in one of the two events.

This event includes the following benefits:

  • Three nights’ accommodation at Arctic City Hotel in a Lux Room, including breakfast for one BMW i Pure Impulse member
  • Winter driving experience with a mixed BMW fleet
  • Half-day winter experience including reindeer ride, ice fishing and lunch
  • Two dinners with your fellow BMW i Pure Impulse members

Organiser: JI Events & Services GmbH, Hanns-Seidel-Platz 5, 81737 München

Please kindly note that due to the nature of this event, only individual BMW i Pure Impulse members can book this event. Unfortunately, it is not possible to bring a guest for this event. We thank you for your kind understanding.

Please also note that a participation fee of EUR 690 (incl. VAT if applicable) is payable to the organiser JI Events & Services GmbH.

In order to take part in the driving experience, a valid driver’s license is required.

Booking period from 30 November December until 10am CET on 4 January 2019.

In the event of participation requests exceeding the number of available spaces, places will be allocated randomly by drawing lots.

Events language: English

Please note that no airport transfers are included.